Digital Marketing Fundamentals
offered by International Institute for Management Development

Private University
1 Campus
Estd. 1990

Digital Marketing Fundamentals
at
IMD
Overview

Grasp the key success factors to win in content marketing

Total fee	₹75,943
Mode of learning	Online
Course Level	UG Certificate

Digital Marketing Fundamentals
at
IMD
Highlights

Earn a certificate of completion from IMD Switzerland

Digital Marketing Fundamentals
at
IMD
Course details

Skills you will learn

Marketing Digital marketing Content marketing

Who should do this course?

For Non-marketing professionals eager to get the strategic foundations of digital marketing
For Entry- to mid-level marketers willing to refresh their knowledge and skillset
For Entrepreneurs and business owners looking for a high-level overview of digital marketing

What are the course deliverables?

Discover how digital is transforming the marketing landscape
Understand how to unearth and leverage customer insights
Explore new approaches to segmentation
Learn how to purposefully leverage marketing data and AI
Get an innovative framework for achieving a quantum leap in value creation for your customers

More about this course

Digital Marketing Fundamentals is an on-demand online program that enables you to understand key digital marketing concepts and rethink your approach to digital marketing
Equip you with the latest insights and ground-breaking research in digital marketing
Enable you to turn your knowledge into action through practical assignments and immediate takeaways

Digital Marketing Fundamentals
at
IMD
Curriculum

Unit 1

Marketing transformations through digital

Unit 2

Gaining and leveraging customer insights

Unit 3

New approaches to segmentations

Unit 4

Content marketing and Advocacy

Unit 5

Data, AI and marketing measurments

Digital Marketing Fundamentals
at
IMD
Faculty details

Goutam Challagalla

Goutam Challagalla is Professor of Marketing and Strategy at IMD. He previously served as Area Coordinator of Marketing, Associate Dean for Executive Education, and marketing area PhD coordinator at Georgia Tech in Atlanta for 21 years. Professor Challagalla also worked as Principal at The Monitor Group, a strategy and marketing consulting company.