PG Diploma in Sales & Marketing Management offered by Westford University College
- Public University
1 Campus- Estd. 2009
PG Diploma in Sales & Marketing Management at WUC Overview
Duration | 10 weeks |
Mode of learning | Online |
Course Level | UG Certificate |
PG Diploma in Sales & Marketing Management at WUC Highlights
- Earn a certificate from Westford University College
- The program is awarded by Cambridge International Qualifications (CIQ), UK
PG Diploma in Sales & Marketing Management at WUC Course details
- Understand the sales funnel and its outcome
- Understanding different sales channels available in a modern economy
- Developing sales strategies in line with the marketing budget
- Developing a marketing plan and marketing control to develop the sales force and to ensure profits
- Describe a marketing plan and outline the key elements
- Able to analyze the marketing control initiatives deployed by the organization.
- Understand the process of recruiting, selection, and training of the sales force
- Prepare a marketing budget for the financial year
- Fundamental concepts of Brand Management.
- Marketing is a crucial function in any business or organization and is increasingly important in the modern globalized economy
- There's little doubt that sales and marketing management skills are vital in today's business world. Organizations and brands, large or small, are in need of experienced and skilled sales and marketing professionals to support them
- The program helps students acquire knowledge and skills adopted by leading marketing and sales professionals around the world
- With the right skills set in sales & marketing management, students will be able to cater to the business needs of the organization
PG Diploma in Sales & Marketing Management at WUC Curriculum
Fundamental concepts of marketing and sales and the evolution of the modern marketing environment
Understand the marketing concept as a vital tool of an organization to create profits and its strategic significance
Analyze how companies are being transformed from a traditional marketing approach to a modern marketing approach
Evaluate the importance of sales function in an organization
Examine how companies are conducting sales forecasting and the tools deployed
Trends in sales and marketing
Understand the concept of segmenting, targeting, and positioning
Understanding the relationship between STP and Marketing Strategies
Describe the dimensions of personal selling
Understand different types of selling styles in the modern economy
Developing sales strategies to improve top line and bottom line
Other courses offered by WUC
Study in UAEUniversities in UAEUniversities in DubaiWestford University CollegePG Diploma in Sales & Marketing Management
PG Diploma in Sales & Marketing Management at WUC Contact Information
Tijara 3 (Previously known as ITEC bldg), Behind Sharjah Expo - Al Taawun St - Sharjah
Dubai ( Other - UAE)
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