BA in Marketing
offered by Edinburgh Napier University

BA in Marketing
at
Edinburgh Napier University
Overview

Build on your previous business-related skills on this online course, preparing you for a career in the dynamic business environment

Skills you will learn

Who should do this course?

High school graduates or individuals with equivalent qualifications seeking foundational knowledge and skills in marketing

What are the course deliverables?

Grasp the core concepts of marketing, including the marketing mix (4Ps), the marketing concept, segmentation, targeting, positioning, and branding
Understand the psychological, social, and cultural factors that influence consumer decision-making
Be proficient in conducting market research using quantitative and qualitative methods to gather and analyze market data
Employ data analysis tools and techniques to measure marketing performance, optimize campaigns, and gain insights into customer behavior

More about this course

Our BA Business Management with Marketing top-up course provides you with a broad foundation in business and helps you develop skills across a number of business disciplines to complement your previous studies and prepare for a career in business
This top-up course is delivered fully online (part-time) meaning you can study at a pace and place that suits you. It is particularly aimed at those who already have a broad business-related HND, associate degree or equivalent

Trimester 1

Organizational Change Management

Strategic Management in a Global Context

Trimester 2

Direct and Digital Marketing

International Business

Trimester 3

International Marketing

Leadership in Organisations

Eligibility criteria Up Arrow Icon

Education: Higher Secondary Certificate with overall 60% or above in the Intermediate (10+2) exam
IELTS-6.0
TOFEL-80

Conditional Offer Up Arrow Icon

Yes
PG Conditional offer:- Applicants have been made an offer to study their course of choice but they still have to provide documentation to show they meet the conditions of the offer before they can receive an unconditional offer