MSc in Marketing
offered by Edinburgh Napier University

MSc in Marketing
at
Edinburgh Napier University
Overview

Develop your business management skills with a focus on marketing that you can study any time or place that suits you during term time

Skills you will learn

Who should do this course?

Recent graduates with a background in marketing or related fields, marketing professionals seeking advanced knowledge and skills, and individuals aspiring to excel in roles such as brand management, digital marketing, market research, and strategic marketing planning

What are the course deliverables?

Gain a deep understanding of key marketing principles, including consumer behavior, market research, marketing strategy, branding, product management, pricing, distribution, and promotion
Develop proficiency in data analysis, customer segmentation, and marketing metrics to measure the effectiveness of campaigns and inform decision-making
Learn to analyze market trends, identify target audiences, and craft winning marketing strategies to achieve organizational goals
Gain expertise in brand building, brand positioning, and brand storytelling to create lasting connections with consumers

More about this course

Our online (part-time) MSc Business Management (Marketing) will equip you with the practical skills and expertise to help further your career in marketing
This dynamic blend of business and marketing will provide you with a business education tailored towards employment opportunities in this sector
This course is designed to deliver accessible, creative and flexible postgraduate business education and offer a choice in how, when and where you study

Creating Business Excellence and Marketing

Business Economics and Finance in a Global Environment

Organisational Change and Management

Leadership, Strategy and Innovation

Global Marketing

Strategic Brand Management

Research Methods

Dissertation

Eligibility criteria Up Arrow Icon

Conditional Offer Up Arrow Icon

Yes
PG Conditional offer:- Applicants have been made an offer to study their course of choice but they still have to provide documentation to show they meet the conditions of the offer before they can receive an unconditional offer