Mastering Digital Marketing: SEM, SEO, Social Media and Beyond - Online offered by London Business School
- Public University
1 Campus- Estd. 1964
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond - Online at LBS Overview
Duration | 12 weeks |
Total fee | ₹2.14 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond - Online at LBS Highlights
- Earn a certificate of completion from London Business School
- Case studies featuring some of the world's most prominent brands
- Connect and reinforce your learnings with an exceptional group of peers from around the world
- Learn from industry experts through videos, curated content, assignments and - on select courses - live faculty sessions
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond - Online at LBS Course details
- For Experienced traditional marketers
- For Non-marketing leaders
- For Early-career marketers
- For Professionals from a non-marketing field
- What is content marketing and why is it so important?
- What metrics tell us when content marketing is working?
- How do we leverage social networks for mobile advertising?
- How do we build advocacy across social networks?
- Which strategies convert best on AdWords and Amazon Marketplace?
- Learn how to use the 3C Framework, as well as which success metrics to track across different marketing activities.
- Learn how to develop an omnichannel strategy to deliver higher customer loyalty rates -and put you ahead of your competition
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond - Online at LBS Curriculum
Module 1 Introduction to social media, internet marketing and the 3C Framework
Learn digital marketing trends and see examples of the 3C Framework in action
Module 2 Content marketing
Understand what content marketing is (and isn't)
How to build a strategy and what metrics define its success
Case study: LEGO: Building customer communities through technology
Module 3 Organic search marketing and search engine optimisation (SEO)
Explore how search engines work and what elements make for a good SEO strategy
Case study: Online marketing at Big Skinny, a marketing tech firm
Module 4 Paid search marketing and selling on marketplaces
Deconstruct paid search, how it works, and which strategies convert best on AdWords and Amazon Marketplace
Module 5 Mobile app marketing: native and social advertising
Revise your mindset to think about apps not ads and discover what metrics to measure
Module 6 Social media marketing: listening and creating content
Tune into the social media listening-response loop to gather insights, identify trends and build a social listening strategy
Module 7 Social media: sharing content and building advocacy
Understand the power of social sharing, creating influencers and fostering social media advocacy -even in B2B environments
Case study: social strategy at Cisco Systems and the Cisco Learning Network
Module 8 Personalisation marketing and digital loyalty programs
Appreciate the payoff for personalising digital content and learn how to integrate wallets, apps and payments into one cohesive loyalty strategy
Case study: Starbucks-Loyalty Reigns
Module 9 Omnichannel marketing: combining digital with physical-local
Learn how location is the new currency of marketing and why an omnichannel marketing strategy will put you ahead of your competition
Case study: Showrooming at Best Buy
Module 10 Omnichannel: strategy for seamless convergence
Learn about the touchpoints that make up a customer journey in an omnichannel approach to inform your own unified marketing strategy
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond - Online at LBS Faculty details
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