Marketing Analytics for Consumer Insights
offered by LSE

Public University
1 Campus
Estd. 1900

Marketing Analytics for Consumer Insights
at
LSE
Overview

Learn how to use data storytelling and develop the technical skills to translate consumer insights into effective marketing strategies and actionable results

Duration	6 weeks
Total fee	₹2.24 Lakh
Mode of learning	Online
Course Level	UG Certificate

Marketing Analytics for Consumer Insights
at
LSE
Highlights

Earn a certificate of completion from The London School of Economics and Political Science

Marketing Analytics for Consumer Insights
at
LSE
Course details

Skills you will learn

Marketing Regression Python Data visualization

Who should do this course?

For Mid to senior marketing managers
For Data specialists, analysts or those wanting to upskill, transition into a more analytical role
For Business professionals, customer service consultants

What are the course deliverables?

Learn to leverage technical, quantitative, and analytical techniques to measure and improve marketing performance
Transform raw data into meaningful insights about your customers' behaviour, sentiment, and demographics
Identify high-profit customer segments and likely new customer cohorts
Inform targeted marketing strategies with customer segmentation models
Learn to effectively visualise data, understand customer sentiment, and predict customer behaviour

More about this course

The Marketing Analytics for Consumer Insights online certificate course offers you the opportunity to understand the needs, behaviours, and demands of customers to better inform your managerial decision-making
Gain knowledge of the digital ecosystem, the application of cutting-edge data analytics techniques, and the ability to predict customer behaviour
Additionally, you'll learn to discern the voice of the customer, organise data into clusters to identify high-profit segments and new customer cohorts, and rethink your overall marketing targeting, campaign, and channel strategies
You'll emerge from the course with highly marketable Python and data storytelling skills

Marketing Analytics for Consumer Insights
at
LSE
Curriculum

Module 1

Data visualisation: Storytelling through data

Module 2

Regression analysis: Understanding the drivers of customer behaviour

Module 3

Data scraping: Listening to the voice of the customer

Module 4

Sentiment analysis: Translating the voice of the customer for decision-making

Module 5

Customer segmentation: Discovering similarities

Module 6

Perceptual maps: Visualising your competitive advantage

Marketing Analytics for Consumer Insights
at
LSE
Faculty details

Professor Amitav Chakravarti, Professor of Marketing, Department of Management

Professor Chakravarti’s research has been published in leading journals like the Journal of Marketing Research, Journal of Consumer Research, Organizational Behaviour and Human Decision Processes, Journal of Experimental Psychology: Learning, Memory, and Cognition, and Journal of Consumer Psychology.

Professor Om Narasimhan,Professor of Marketing, Department of Management

Professor Om Narasimhan focuses his research on entrepreneurship in emerging markets, innovation, pricing strategy, and channels of distribution. Narasimhan earned his Ph.D. in marketing at the University of Southern California and was the Board of Overseers Chaired Professor of Marketing at the Carlson School of Management, University of Minnesota, prior to joining LSE in 2012.