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BA (Honours) Business Management (Marketing) 

BA (Honours) Business Management (Marketing)
 at 
OU 
Overview

Explores and analyses the interdisciplinary nature of business management

Duration

36 months

Total fee

20.26 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Degree

BA (Honours) Business Management (Marketing)
 at 
OU 
Highlights

  • Earn a bachelor's degree from The Open University
  • Learn from expert faculty
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BA (Honours) Business Management (Marketing)
 at 
OU 
Course details

Who should do this course?
  • Individuals who are already in the workforce but want to switch careers or enhance their skills in marketing and business management
What are the course deliverables?
  • Understand key business functions such as marketing, human resources
  • Draw together, analyse and critically evaluate information
  • Understand the nature of leadership skills and behaviours within organisations
  • Manage time and take responsibility for your own personal development
  • Use ICT to research, identify and present information
  • Put together reasoned arguments and question assumptions
  • Communicate effectively, clearly and accurately with others
More about this course
  • Participants will develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice
  • Equipped with the necessary skills to apply marketing techniques and concepts in the workplace, along with having acquired a wide range of management skills

BA (Honours) Business Management (Marketing)
 at 
OU 
Curriculum

Stage 1

An introduction to business and management

Communication skills for business and management

Discovering mathematics

Economics in context

Fundamentals of accounting

Introducing statistics

Making your learning count

You and your money

Stage 2

Shaping business opportunities

Understanding customers

Stage 3

Strategic management

Marketing in action

Creating futures: sustainable enterprise and innovation

Leadership in a changing world

Management accounting and international finance

BA (Honours) Business Management (Marketing)
 at 
OU 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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BA (Honours) Business Management (Marketing)
 at 
OU 
Contact Information

Address

Walton Hall, Kents Hill, Milton Keynes MK7 6AA, United Kingdom
Milton Keynes ( Buckinghamshire)

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