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MSc in Marketing Management 

MSc in Marketing Management
 at 
University of Aberdeen 
Overview

Join an online Masters in marketing management that’s designed to fit into your life – with flexible hours and no exams

Duration

24 months

Start from

Start Now

Total fee

19.04 Lakh

Mode of learning

Online

Official Website

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Course Level

PG Degree

MSc in Marketing Management
 at 
University of Aberdeen 
Highlights

  • Earn a master's degree from University of Aberdeen
  • Learn from expert faculty
  • Lifelong career support
  • Financial aid is available
Read more
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MSc in Marketing Management
 at 
University of Aberdeen 
Course details

Who should do this course?
  • Recent graduates with a bachelor's degree in marketing, business, or related fields, as well as professionals seeking to enhance their marketing skills or transition into marketing roles
What are the course deliverables?
  • Graduates will demonstrate a deep understanding of marketing principles, theories, and concepts, including consumer behavior, market segmentation, and brand management
  • Students will develop strong analytical skills to assess market trends, conduct market research, and interpret data for strategic decision-making in marketing
  • Graduates will be able to formulate and implement effective marketing strategies that align with organizational goals and respond to dynamic market conditions
  • Students will gain expertise in digital marketing tools and techniques, including social media marketing, SEO, content marketing, and analytics, to effectively engage with digital consumers
More about this course
  • The MSc in Marketing Management equips students with advanced knowledge of marketing principles, consumer behavior, and market analysis. It focuses on strategic planning, brand management, digital marketing, and market research techniques
  • Through case studies and projects, students develop critical thinking, analytical skills, and practical strategies for effective marketing in diverse industries

MSc in Marketing Management
 at 
University of Aberdeen 
Curriculum

Marketing Management

Consumer Behaviour

Marketing Communications

Digital Marketing

Business Marketing Strategy Planning

Strategic Brand Management

New Product and Service Development

Accounting and Finance for Managers

Social and Sustainable Marketing

Research in Practice

International Marketing

Marketing Specialisations

MSc in Marketing Management
 at 
University of Aberdeen 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Yes

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MSc in Marketing Management
 at 
University of Aberdeen 
Contact Information

Address

University Office
King's College
Aberdeen
AB24 3FX

Aberdeen ( Aberdeenshire)

Go to College Website ->