Strategic Biomedical Marketing (Online)
offered by Caltech

Private University
124 acre campus
Estd. 1891

Strategic Biomedical Marketing (Online)
at
Caltech
Overview

Create compelling positioning and full-solution value propositions that address customer needs and differentiates products and services better than alternatives

Duration	20 hours
Total fee	₹1.64 Lakh
Mode of learning	Online
Course Level	UG Certificate

Strategic Biomedical Marketing (Online)
at
Caltech
Highlights

Earn a certificate of completion from Caltech

Strategic Biomedical Marketing (Online)
at
Caltech
Course details

Skills you will learn

Marketing Coaching Online Marketing Six sigma Branding

Who should do this course?

For Professionals in a business-to-business or business-to-government
For engineers
For marketers
For managers
For entrepreneurs
For scientists and researchers

What are the course deliverables?

Develop a strategic mindset and common language
Identify actionable customer segmentation to help uncover untapped market opportunities
Prioritize opportunities and establish metrics of success
Utilize a practical roadmap and set of planning tools (similar to Six Sigma and agile)
Evaluate products and projects that should be developed or terminated
Develop an effective marketing plan with clear go-to-market actions
Establish innovative branding for products, platforms, or business categories
Create value-based pricing strategies to increase business profits
Successfully launch new products and services in new or existing markets

More about this course

You will build your own product or commercialization plan with practical tools and expert feedback during this workshop-like course
Level up your abilities with Strategic Biomedical Marketing, a hybrid on-demand course with live, personalized coaching

Strategic Biomedical Marketing (Online)
at
Caltech
Curriculum

Strategic Biomedical Marketing (Online)
at
Caltech
Faculty details

Mary Abbazia

Mary Abbazia is a strategic marketing expert, TEDx speaker, co-author of The Accidental Marketer, and leads Caltech CTME programs for technology marketing. She is managing director of Impact Planning Group, where she coaches virtual and live workshops for Fortune 1000 technology companies.

Tom Spitale

A clear communicator, forward-thinking strategist, and high-energy facilitator, Tom Spitale has spent the past 25 years demystifying the keys to successful marketing strategies for his executive clients in the semiconductor, hi-tech, and medical product sectors. He guides some of the world's most respected organizations in their efforts to create a culture of marketing excellence.