Technology Marketing Essentials
offered by Caltech

Private University
124 acre campus
Estd. 1891

Technology Marketing Essentials
at
Caltech
Overview

Level up your abilities with the Technology Marketing Essentials hybrid on-demand course

Total fee	₹1.09 Lakh
Mode of learning	Online
Course Level	UG Certificate

Technology Marketing Essentials
at
Caltech
Highlights

Earn a certificate of completion from Caltech

Technology Marketing Essentials
at
Caltech
Course details

Skills you will learn

Marketing Six sigma Branding

Who should do this course?

For Professionals in a business-to-business or business-to-government
For engineers
For marketers
For managers
For entrepreneurs
For scientists and researchers

What are the course deliverables?

Develop a strategic mindset and common language
Identify actionable customer segmentation to help uncover untapped market opportunities
Prioritize opportunities and establish metrics of success
Utilize a practical roadmap and set of planning tools (similar to Six Sigma and agile)
Evaluate products and projects that should be developed or terminated
Develop an effective marketing plan with clear go-to-market actions
Establish innovative branding for products, platforms, or business categories
Create compelling positioning and full-solution value propositions that address customer needs and differentiates products and services better than alternatives
Create value-based pricing strategies to increase business profits
Successfully launch new products and services in new or existing markets

More about this course

You?ll learn to articulate the interrelated technical, functional, and emotional benefits of the product, product system, or business model
You will get hands-on experience constructing alternative market segments based on attributes that give you more insight into buying behaviors
By the end of the first half of the course, you will have also mapped out the nature of competition and substitutes
At this point, program participants will have a live web-session with the Caltech CTME instructor team mid-way through the program to check in on progress and understanding

Technology Marketing Essentials
at
Caltech
Curriculum

Technology Marketing Essentials
at
Caltech
Faculty details

Mary Abbazia

Mary Abbazia is a strategic marketing expert, TEDx speaker, co-author of The Accidental Marketer, and leads Caltech CTME programs for technology marketing. She is managing director of Impact Planning Group, where she coaches virtual and live workshops for Fortune 1000 technology companies.

Tom Spitale

A clear communicator, forward-thinking strategist, and high-energy facilitator, Tom Spitale has spent the past 25 years demystifying the keys to successful marketing strategies for his executive clients in the semiconductor, hi-tech, and medical product sectors. He guides some of the world's most respected organizations in their efforts to create a culture of marketing excellence.