Digital Media & Marketing Certificate
offered by Duke University

Private University
9000 acre campus
Estd. 1838

Digital Media & Marketing Certificate
at
Duke University
Overview

Learn from some of the industry's most recognized authors and consultants during times that fit your schedule

Duration	12 months
Total fee	₹2.67 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Digital Media & Marketing Certificate
at
Duke University
Highlights

Earn a certificate of completion from Duke University
Learn from expert faculty

Digital Media & Marketing Certificate
at
Duke University
Course details

Skills you will learn

Search Engine optimization Email marketing Digital marketing Advertising Mobile marketing Marketing SEO Social media marketing Online Marketing

Who should do this course?

For individuals seeking to enhance their existing digital marketing skills or pursue a new career in this growing industry

What are the course deliverables?

Gain a comprehensive understanding of digital marketing principles, concepts, and strategies
Identify key components of a successful digital marketing campaign
Learn how digital marketing fits into the broader marketing landscape
Develop skills to create, manage, and optimize social media profiles across various platforms

More about this course

The Digital Media & Marketing Certificate equips students with essential skills for navigating the dynamic landscape of online marketing
Topics include social media management, content creation, SEO, data analytics, and digital advertising strategies. Through hands-on projects and industry insights, students develop expertise crucial for success in digital marketing careers

Digital Media & Marketing Certificate
at
Duke University
Curriculum

DIGITAL MARKETING FOUNDATIONS COURSE

WEBSITE CREATION: BUILDING A STRONG ONLINE FOUNDATION

DIGITAL MARKETING LANDSCAPE: NAVIGATING THE EVER-CHANGING LANDSCAPE

BEHAVIORAL MARKETING: UNDERSTANDING THE CUSTOMER

SEARCH ENGINE OPTIMIZATION: UNLEASH THE POWER OF ORGANIC VISIBILITY

SEARCH ENGINE MARKETING: TARGETED CAMPAIGNS FOR MAXIMUM REACH

SOCIAL MEDIA MARKETING: ENGAGING CUSTOMERS AND BUILDING BRAND ADVOCACY

EMAIL MARKETING: LEVERAGING THE POWER OF PERSONALIZED COMMUNICATION

MOBILE MARKETING: CAPTURING AUDIENCES IN THE MOBILE ERA

CONTENT STRATEGY: CRAFTING COMPELLING MESSAGES FOR SUCCESS

STRATEGIES FOR PAID CAMPAIGNS: MAXIMIZING ROI

Digital Media & Marketing Certificate
at
Duke University
Faculty details

Matt Bailey

Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing An Hour A Day”. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.

Stephane Hamel

Stephane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

Brad Geddes

Brad Geddes is the author of the well-respected book “Advanced Google Adwords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.