Entrepreneurship Certificate offered by Duke University
- Private University
9000 acre campus- Estd. 1838
Entrepreneurship Certificate at Duke University Overview
Duration | 5 months |
Total fee | ₹60,545 |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
Entrepreneurship Certificate at Duke University Highlights
- Earn a certificate of completion from Duke University
- Learn from expert faculty
Entrepreneurship Certificate at Duke University Course details
- For adult learners that are interested in starting their own business
- Identify and articulate viable business ideas
- Understand the process of opportunity recognition
- Evaluate the feasibility and potential of business ideas
- Create comprehensive business plans, including market analysis, financial projections, and operational strategies
- This online certificate program introduces key issues in entrepreneurship for those looking to start a business on their own
- Learners who complete this program will have the answers to those questions and others that are essential to the success of their businesses
Entrepreneurship Certificate at Duke University Curriculum
Accounting and Finance for Entrepreneurs
Generally Accepted Accounting Principles (GAAP)
Rules of Double-Entry Accounting
The Accounting Cycle
Relationship of Financial Statements
Financial Planning and Budgets
Calculating the Master Budget
The Cash Budget
Business Law for Entrepreneurs
Legal Environment
Sole Proprietorships
Partnerships
Corporations
Limited Partnerships and Limited Liability Partnerships
S Corporations and Limited Liability Companies
Franchises
Intellectual Property Rights
Patents
Introduction to Entrepreneurship
Describe the characteristics of a successful entrepreneur
Outline the eight stages of the entrepreneurial process
Explain the discovery stage
Describe the evaluation of the market for a new venture
Outline ways to structure the venture
Discuss the strategic planning process for an entrepreneur
Describe the operational and financial planning needed for a new venture
Leadership and Management for Entrepreneurs
Describe the managerial roles played by an entrepreneur
Outline the five key managerial activities
Describe self-management techniques for managing time and organizing, planning, and prioritizing
Discuss the autocratic (ODS-A), participative (ODS-P), and empowering (GEM) management styles and their application
Describe the process for staffing an entrepreneurial venture
Discuss Katzenbach's Five Motivational Paths and how they apply to new ventures
Strategic Marketing for Entrepreneurs
Describe the role of strategy and marketing in an entrepreneurial setting
Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
Explain marketing basics, including the marketing process and the Four P's
Discuss the role of marketing in the discovery stage of a new venture
Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
Entrepreneurship Certificate at Duke University Entry Requirements
- Prerequisite: Be fluent in the English language
- Not mentioned
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