Full Sail University
Full Sail University Logo

Associate of Applied Science Sports Marketing & Media 

  • Private University
  • Institute Icon210 acre campus
  • Estd. 1979

Associate of Applied Science Sports Marketing & Media
 at 
Full Sail University 
Overview

Equip students with the skills to create compelling sports content across various media platforms

Duration

24 months

Mode of learning

Online

Official Website

Go to Website External Link Icon

Course Level

UG Certificate

Associate of Applied Science Sports Marketing & Media
 at 
Full Sail University 
Highlights

  • Earn a degree from Full Sail University
  • Financial - aid available
  • Learn from an industry expert
Details Icon

Associate of Applied Science Sports Marketing & Media
 at 
Full Sail University 
Course details

Who should do this course?
  • For individuals who want to enhance their knowledge & skills in the field
What are the course deliverables?
  • Learn about the roles of athletes, coaches, agents, teams, leagues, media outlets, sponsors, and other entities shaping the sports landscape
  • Explore the industry's contribution to the global economy, its influence on popular culture, and its impact on society
  • Learn about sponsorships, endorsements, fan engagement strategies, social media marketing, and other channels used to promote sports teams, athletes, and brands within the industry
  • Explore traditional media formats (sports journalism in print, television, and radio) and digital media platforms (sports websites, podcasts, and social media) used in sports communication
  • Learn about writing sports news articles, creating engaging social media content, or potentially even producing basic sports video content, depending on the program's focus
Read more
More about this course
  • The Sports Marketing & Media curriculum provides opportunities for you to contribute to the new demands of the evolving field of sports business, particularly from a position where digital art, design, communication, distribution, and marketing intersect
  • This curriculum will also provide you with a fundamental understanding of how marketing and content creation are becoming more integrated into the everyday operations of sports businesses
  • Furthermore, the curriculum provides practical, real-time opportunities for you to create, distribute, and market content, and includes topics such as social-media marketing, sports-business models, mobile technology, sports sales and sponsorships, intellectual property, and leadership and organizational behavior
  • This collaborative, project-based curriculum culminates with you creating and producing a targeted sports-business proposal for a self-selected company such as a team, league, university, or marketer
Read more

Associate of Applied Science Sports Marketing & Media
 at 
Full Sail University 
Curriculum

Creative Presentation

Psychology of Play

English Composition I

Business in the Entertainment and Media Industries

Introduction to Marketing

Fundamentals of Web Design

Project and Portfolio I: Personal Branding

Marketing Research

Storytelling for Marketing

Business Accounting

Project and Portfolio II: Market Research

Professional Development Seminar I: Sports Marketing and Media

Fundamentals of Public Relations

Marketing Law and Contracts

Project and Portfolio III: Marketing

Professional Development Seminar II: Sports Marketing and Media

Sports Digital Production

Sports Business Models

Mobility Technology and Marketing

Associate of Applied Science Sports Marketing & Media
 at 
Full Sail University 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

Other courses offered by Full Sail University

– / –
    – / –
31.18 L
– / –
    – / –
38.11 L
– / –
    – / –
31.18 L
– / –
    – / –
33.57 L
View Other 58 CoursesRight Arrow Icon

Associate of Applied Science Sports Marketing & Media
 at 
Full Sail University 
 
Popular & recent articles

View more articles

Associate of Applied Science Sports Marketing & Media
 at 
Full Sail University 
Contact Information

Address

3300 University Boulevard, Winter Park, Florida 32792
Winter Park ( Florida)

Go to College Website ->