Full Sail University
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Certificate in Media Strategy 

  • Private University
  • Institute Icon210 acre campus
  • Estd. 1979

Certificate in Media Strategy
 at 
Full Sail University 
Overview

Students will be equipped with an understanding of storytelling as well as how to choose and create media assets that engage a target audience

Duration

12 months

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Certificate in Media Strategy
 at 
Full Sail University 
Highlights

  • Earn a certificate from Full Sail University
  • Financial - aid available
  • Learn from an industry expert
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Certificate in Media Strategy
 at 
Full Sail University 
Course details

Who should do this course?
  • For individuals who want to enhance their knowledge & skills in the field
What are the course deliverables?
  • Explore innovative technologies like artificial intelligence, virtual reality, and augmented reality, and their impact on how media is consumed and advertising is delivered
  • Understand how consumers interact with different media platforms and how their viewing habits and preferences are changing
  • Learn how to research target audiences, analyze their media consumption habits, and identify the most effective media channels to reach them
  • Learn about different media buying methods, negotiation strategies, and how to secure cost-effective media placements across various channels
  • Explore various forms of media campaigns such as brand awareness campaigns, product launches, and direct response campaigns, understanding their unique objectives and strategies
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More about this course
  • In the Media Strategy undergraduate certificate, coursework begins with an introduction to storytelling and communicating through media
  • Students will gain an understanding of how aesthetics influence the way people interpret messages as well as how to strategically create media assets for specific purposes and audiences
  • Students will also practice asset development using a variety of media formats to interact with their audiences, including digital audio, video, and imagery. Students will develop familiarity with the professional tools and digital asset-creation methods to prepare for roles in the media industry

Certificate in Media Strategy
 at 
Full Sail University 
Curriculum

Creative Skills Development

Introduction to Media Communications and Technologies

Aesthetics and Theory of Communications

New Media Tools

Digital Video and Audio Production

Project I: Media Strategy

Portfolio I: Media Strategy

Certificate in Media Strategy
 at 
Full Sail University 
Entry Requirements

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Conditional OfferUp Arrow Icon
  • Not mentioned

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Certificate in Media Strategy
 at 
Full Sail University 
Contact Information

Address

3300 University Boulevard, Winter Park, Florida 32792
Winter Park ( Florida)

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