Master of Arts Public Relations
offered by Full Sail University

Private University
210 acre campus
Estd. 1979

Master of Arts Public Relations
at
Full Sail University
Overview

The program aims to equip individuals with the knowledge, skills, and experience necessary to excel in various public relations roles, from agency work to organizational communication departments

Duration	24 months
Mode of learning	Online
Official Website	Go to Website
Course Level	PG Degree

Master of Arts Public Relations
at
Full Sail University
Highlights

Earn a degree from Full Sail University
Financial - aid Available
Learn from an industry expert

Master of Arts Public Relations
at
Full Sail University
Course details

Skills you will learn

Marketing PR Media Relations Consumer Research Communication skills

Who should do this course?

For individuals who want to enhance their knowledge & skills in the field

What are the course deliverables?

Understanding the evolution of PR practices, key theoretical frameworks, and the role of PR in organizations and society
Learning how to develop and implement comprehensive PR strategies aligned with organizational goals and objectives
Mastering the strategies and techniques for managing communication effectively during crises and protecting an organization's reputation
Understanding the landscape of public affairs and government relations, and how to build relationships with key stakeholders in these areas
Mastering the skills to write persuasive press releases, media pitches, social media content, and other communication materials

More about this course

Throughout the Public Relations master of arts degree program, students will examine how new social tools and communication channels have changed the idea of what it means to be a public relations professional
Students will learn how to leverage social media in order to launch powerful dialogues with an organization’s consumers and advocates. Along with learning the new digital tools, the Public Relations master’s program will give students a solid foundation in traditional PR
Students will gain a solid grasp of how to plan, research, execute, and evaluate effective PR media plans
During the course of the program and in preparation for their final thesis project, students will build a website and social channels from the ground up, fostering their own professional reputation and audience throughout the degree program