Master's in Design Management & Communications offered by Georgetown University
- Private University
104 acre campus- Estd. 1789
Master's in Design Management & Communications at Georgetown University Overview
Master's in Design Management & Communications
at Georgetown University
Equip you with a holistic understanding of design, encompassing creativity, the design process, and its business impact
Duration | 24 months |
Start from | Start Now |
Total fee | ₹43.35 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | PG Degree |
Master's in Design Management & Communications at Georgetown University Highlights
Master's in Design Management & Communications
at Georgetown University
- Earn a degree from Georgetown University
- Financial aid available
- Learn from industry experts
Master's in Design Management & Communications at Georgetown University Course details
Master's in Design Management & Communications
at Georgetown University
Skills you will learn
Who should do this course?
- Individuals who already have a background in design, such as graphic design, industrial design, interior design, or fashion design, and are looking to develop management skills to advance their careers into leadership positions within design firms, creative agencies, or design departments of corporations
- Professionals working in marketing, advertising, public relations, or corporate communications who want to enhance their understanding of design principles, processes, and strategies to better integrate design into their communication strategies and campaigns
- Individuals from business backgrounds, such as business administration, management, or entrepreneurship, who recognize the importance of design in business innovation, branding, and customer experience and want to learn how to effectively manage design projects and teams
What are the course deliverables?
- Apply creative and critical thinking skills in designing visual communication strategies reflective of organizational goals to inform and influence customer behavior
- Engage within diverse teams to integrate values of inclusivity in the development of globally accessible design strategies
- Develop strategies incorporating Jesuit values, industry standards, and one's personal ethics in design communications
- Produce strategies based on design thinking, visual principles, and audience psychographics to develop and implement solutions reflective of organizational goals
- Formulate insights from research, and credible, reliable, and valid resources to create design concepts that influence actions and perceptions
- Compose design strategies using relevant tools and technology to develop innovative solutions that serve diverse target audiences
- Analyze the needs of diverse target audiences and responsibly inform them through design solutions
More about this course
- In our increasingly visual world, we need to cut through the noise and present ideas in an expressive, engaging context to attract audiences to our products, brands, or causes
- Georgetown University’s Online Master of Professional Studies in Design Management & Communications exposes you to the power of exceptional design and its ability to reduce complexity, spark innovation, and drive results
- Bringing together the worlds of creative thinking and business strategy, our master's degree program extends beyond the limits of traditional design programs
- With an intersection between design, management, and communications, you'll develop a holistic understanding of creativity and the design process while mastering the managerial insights and leadership strategies needed to deliver business-focused outcomes
Master's in Design Management & Communications at Georgetown University Curriculum
Master's in Design Management & Communications
at Georgetown University
Business Communications
Capstone
Content Strategy
Design Leadership
Design Management & Strategy
Design Portfolio
Design Thinking
Dig. Analytics & Measurement
eCommerce Marketing/Management
In Search of the Big Idea
Strategic Leadership in IMC
The Brand Concept
The Creative Brief
User Experience
Master's in Design Management & Communications at Georgetown University Faculty details
Master's in Design Management & Communications
at Georgetown University
Wendy Zajack
ith more than 20 years of experience in public relations, marketing, media relations and internal communications, Wendy Zajack thrives on working to make complex topics and technologies easy to understand, exciting and relevant to broad audiences. She has spent a major portion of her career working for large, global organizations building messaging for multiple audiences and using a variety of marketing channels. She joined Georgetown in 2016 as a faculty director for the Integrated Marketing Communications and Design Management Communications program in the School of Continuing Studies.
Linda Berkeley
Linda Berkeley is President and founder of LEB Enterprises, LLC, a management consulting firm specializing in branding, new business development, leadership, consumer insights, and education. She is an experienced business executive who has started and grown businesses at media, entertainment, and non-profit companies. In addition, she has broad experience in the field of education, including teaching (secondary, college, and higher education levels) and Board positions at an educational start-up and a D.C. charter school. She has over twenty years experience in business and consulting. Previous positions include President, National Geographic Enterprises and Executive Vice President, National Geographic Society; Chairman, MCA/Universal Consumer Products; MCA/Universal Chief Executive Officer Universal-Animation Studios; Corporate Director, Strategic Planning, The Walt Disney Company; and Vice President, Research and Strategic Planning, Young & Rubicam Entertainment. The success of some of her work has been the subject of a Harvard case study. Linda earned her undergraduate degree from Harvard and her Ph.D. in English and Comparative Literature with highest honors from Columbia University. She is originally from Brooklyn, New York and attended The Berkeley Institute, now the Berkeley-Carroll School. Linda currently resides in Washington D.C. with her husband and two children.
Read moreMaster's in Design Management & Communications at Georgetown University Entry Requirements
Master's in Design Management & Communications
at Georgetown University
Eligibility criteria
- Education: Bachelor degree from recognised university
Conditional Offer
- Not mentioned
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Master's in Design Management & Communications at Georgetown University Contact Information
Master's in Design Management & Communications
at Georgetown University
Address
3700 O St., N.W.
Washington, D.C. 20057, USA
Washington D.C. ( Virginia)
Phone
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