Master's in Integrated Marketing Communications offered by Georgetown University
- Private University
104 acre campus- Estd. 1789
Master's in Integrated Marketing Communications at Georgetown University Overview
Master's in Integrated Marketing Communications
at Georgetown University
You'll hone your skills in crafting compelling narratives, managing various media platforms, and effectively influencing consumer behavior
Duration | 24 months |
Start from | Start Now |
Total fee | ₹43.35 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | PG Degree |
Master's in Integrated Marketing Communications at Georgetown University Highlights
Master's in Integrated Marketing Communications
at Georgetown University
- Earn a degree from Georgetown University
- Financial aid available
- Learn from industry experts
Master's in Integrated Marketing Communications at Georgetown University Course details
Master's in Integrated Marketing Communications
at Georgetown University
Skills you will learn
Who should do this course?
- Individuals who are already working in marketing, advertising, public relations, or related fields and want to advance their careers by gaining specialized knowledge and skills in integrated marketing communications strategies, planning, and execution
- Professionals working in corporate communications, media relations, journalism, or content creation who want to expand their expertise to include marketing and branding concepts and learn how to integrate communication strategies across various channels and platforms
What are the course deliverables?
- Use creative and critical thinking techniques in developing brand strategies to influence the actions and perceptions of target audiences
- Collaborate with diverse actors in creating global marketing plans and strategies that result in nuanced representations of target audiences
- Apply strategies to incorporate Jesuit values, industry standards, and one's personal ethics in integrated marketing solutions
- Combine marketing principles and industry best practices in crafting and executing solutions to address complex organizational challenges
- Leverage industry-relevant research tools and insights to develop strategies that influence audience actions and perceptions
- Creatively use tools and technology to recommend initiatives and design innovative integrated marketing solutions
- Evaluate the needs of diverse target audiences to compose authentic, simple, and humane marketing messages that resonate with consumers
More about this course
- Georgetown’s Online Master of Professional Studies in Integrated Marketing Communications program immerses you at the intersection of strategy and creativity
- You’ll study the full breadth of communications disciplines—including advertising, marketing communications strategy, direct marketing, social media, and word-of-mouth marketing—and learn how to synthesize them into cohesive brand experiences. Consumer behavior is changing, along with the technology and engagement channels that consumers utilize
- Marketing and communication leaders must develop flexible, responsive plans to face change and promote creative problem solving within the industry
Master's in Integrated Marketing Communications at Georgetown University Curriculum
Master's in Integrated Marketing Communications
at Georgetown University
Business Communications
Consumer Research & Insights
Content Strategy
Conversations About Ethics
Dig. Analytics & Measurement
eCommerce Marketing/Management
Foundations of IMC: Campaigns
In Search of the Big Idea
Innovations in IMC
Personal Branding
Strategic Leadership in IMC
The Brand Concept
The Creative Brief
User Experience
Master's in Integrated Marketing Communications at Georgetown University Faculty details
Master's in Integrated Marketing Communications
at Georgetown University
Sarita Bhargava
Sarita Bhargava serves as the Vice President of Engagement at the Freedom Forum, raising awareness of First Amendment freedoms through education, advocacy and action. Sarita has overseen and instituted the brand vision, positioning and communications strategy across the disciplines of marketing, digital, social, publicity, advertising and partnerships for many organizations both for profit, nonprofit, domestic and multi-national.
Carol Blymire
Carol is the Interim Faculty Director of the Public Relations and Corporate Communications (PRCC) at Georgetown's School of Continuing Studies. Carol has been with the PRCC program since it began in 2007 and has taught multiple courses and served in myriad advisory positions. She brings to this role more than 30 years of experience in strategic communications and public relations and has worked in two presidential administrations, for Fortune 100 companies, as well as run her own public affairs firm serving clients such as The Michael J. Fox Foundation for Parkinson's Research, AARP, Creating Healthier Communities, ACTforNIH, Amgen, Fannie Mae, and the Social Security Administration
Master's in Integrated Marketing Communications at Georgetown University Entry Requirements
Master's in Integrated Marketing Communications
at Georgetown University
Eligibility criteria
- Education: Bachelor degree from recognised university
Conditional Offer
- Not mentioned
Other courses offered by Georgetown University
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Master's in Integrated Marketing Communications at Georgetown University Contact Information
Master's in Integrated Marketing Communications
at Georgetown University
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3700 O St., N.W.
Washington, D.C. 20057, USA
Washington D.C. ( Virginia)
Phone
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