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Master's in Public Relations & Corporate Communications 

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Master's in Public Relations & Corporate Communications
 at 
Georgetown University 
Overview

Gain a comprehensive understanding of public relations theory, crisis communication, media relations, and corporate communication strategies

Duration

24 months

Start from

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Total fee

39.41 Lakh

Mode of learning

Online

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Course Level

PG Degree

Master's in Public Relations & Corporate Communications
 at 
Georgetown University 
Highlights

  • Earn a degree from Georgetown University
  • Financial aid available
  • Learn from industry experts
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Master's in Public Relations & Corporate Communications
 at 
Georgetown University 
Course details

Who should do this course?
  • Individuals who are already working in public relations, corporate communications, media relations, or related fields and want to advance their careers by gaining specialized knowledge and skills in strategic communication, reputation management, crisis communication, and stakeholder engagement
  • Professionals working in marketing, advertising, brand management, or digital marketing who want to expand their expertise to include public relations and corporate communications concepts and learn how to develop integrated communication strategies to build brand reputation and engagement
What are the course deliverables?
  • Employ creative and critical thinking in designing communication solutions reflective of organizational goals
  • Develop public relations strategies for and with diverse actors reflecting principles of equity, inclusion, and global perspective
  • Create communication solutions embodying a personal code of ethics, Jesuit values, and relevant industry standards
  • Apply public relations theory, professional practice, and research to target, educate, and influence key publics with innovative communication solutions
  • Retrieve industry relevant information from a variety of credible, valid, and reliable sources to support data-driven communication plans
  • Use industry tools, software, and platforms in formulating creative communication strategies to enhance engagement and build relationships with diverse audiences
  • Identify the needs and perspectives of diverse audiences in developing communication solutions to clearly, succinctly, and humanely persuade key publics to act
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More about this course
  • Georgetown’s Online Master's in Public Relations & Corporate Communications prepares you to master every step in the public relations and communications planning process
  • In this fast-paced, data-driven world, communications link brands, customers, stakeholders, and products. In this online program, students will learn how to use cutting edge technology, such as artificial intelligence, automation tools, and predictive modeling, to excel as a PR professional
  • You will develop the professional writing skills expected of PR practitioners, and better understand the role and practice of media relations in corporate, nonprofit and government organizations
  • Our online courses offer adaptable curricula that enable you to tailor the program to meet your specific educational and career goals, no matter where you are in your PR career
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Master's in Public Relations & Corporate Communications
 at 
Georgetown University 
Curriculum

Business Communications

Corporate Communications

Crisis Communications

Dig. Analytics & Measurement

Elements of Comm Planning

Personal Branding

PR & Corp Comm Capstone

PR Ethics: Integrity and Care

PR Ethics: Integrity and Care

Public Affairs

Public Relations Writing

Research Methods for PR

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Master's in Public Relations & Corporate Communications
 at 
Georgetown University 
Faculty details

Carol Blymire
Carol is the Interim Faculty Director of the Public Relations and Corporate Communications (PRCC) at Georgetown's School of Continuing Studies. Carol has been with the PRCC program since it began in 2007 and has taught multiple courses and served in myriad advisory positions. She brings to this role more than 30 years of experience in strategic communications and public relations and has worked in two presidential administrations, for Fortune 100 companies, as well as run her own public affairs firm serving clients such as The Michael J. Fox Foundation for Parkinson's Research, AARP, Creating Healthier Communities, ACTforNIH, Amgen, Fannie Mae, and the Social Security Administration.
Sultana Ali
n accredited public relations professional with a public speaking background spanning over 20 years, Sultana F. Ali works as a senior communications manager as part of the institutional and strategy team at The Pew Charitable Trusts, a nonprofit which applies a rigorous, analytical approach to improve public policy, inform the public, and invigorate civic life. In her role, she develops proactive strategies for Pew’s institutional communications and helps chart core initiatives, working collaboratively with researchers and communicators across the organization.

Master's in Public Relations & Corporate Communications
 at 
Georgetown University 
Entry Requirements

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  • Not mentioned

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Master's in Public Relations & Corporate Communications
 at 
Georgetown University 
 
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Master's in Public Relations & Corporate Communications
 at 
Georgetown University 
Contact Information

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3700 O St., N.W.
Washington, D.C. 20057, USA

Washington D.C. ( Virginia)

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