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Grand Canyon University
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Doctor of Business Administration in Marketing – Qualitative 
offered by Grand Canyon University

  • Private University
  • Estd. 1949

Doctor of Business Administration in Marketing – Qualitative
 at 
GCU 
Overview

Gain a comprehensive overview of Marketing

Duration

144 weeks

Total fee

₹35.70 Lakh

Mode of learning

Online

Course Level

Doctorate Degree

Doctor of Business Administration in Marketing – Qualitative
 at 
GCU 
Highlights

  • Earn a degree after completion
Details Icon

Doctor of Business Administration in Marketing – Qualitative
 at 
GCU 
Course details

Skills you will learn
Marketing ResearchMarketingFinancial ManagementData analysis
What are the course deliverables?
  • The Literature Landscape: Business
  • Emerging Issues in Financial Management
  • Residency: Dissertation
  • Digital Technology and Consumer Behavior
  • Economics for Business Decisions
More about this course
  • Doctor of Business Administration (DBA) with an Emphasis in Marketing program focuses on integrating the history, philosophy and theories of marketing, assessing the influence of digital technologies, evaluating data-driven marketing management strategies and analyzing the complexities of global marketing
  • This program utilizes qualitative methodology and prepares students to create and manage data-driven marketing in a variety of industries with the intent to secure competitive advantages

Doctor of Business Administration in Marketing – Qualitative
 at 
GCU 
Curriculum

Introduction to Research

Foundations of Research Design

Data-Driven Marketing Management

Complexity of Marketing

Qualitative Data Analysis, Results and Findings

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Home Icon/Study in USA/Universities in USA/Universities in Phoenix/Grand Canyon University/Doctor of Business Administration in Marketing – Qualitative

Doctor of Business Administration in Marketing – Qualitative
 at 
GCU 
Contact Information

Address

3300 W Camelback Rd, Phoenix, AZ 85017, USA
Phoenix ( Arizona)

Phone
855-428-5673
Go to College Website ->