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Grand Canyon University
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Doctor of Business Administration in Marketing - Quantitative 
offered by Grand Canyon University

  • Private University
  • Estd. 1949

Doctor of Business Administration in Marketing - Quantitative
 at 
GCU 
Overview

Gain a comprehensive overview of Marketing

Duration

142 weeks

Total fee

₹35.70 Lakh

Mode of learning

Online

Course Level

Doctorate Degree

Doctor of Business Administration in Marketing - Quantitative
 at 
GCU 
Highlights

  • Earn a degree after completion
Details Icon

Doctor of Business Administration in Marketing - Quantitative
 at 
GCU 
Course details

Skills you will learn
Marketing ResearchMarketingFinancial Management
What are the course deliverables?
  • Analyze the complexities of a global integrated enterprise, propose methods to expand business perspective beyond profit and incorporate ethical considerations when evaluating complex business decisions
  • Critically appraise and synthesize existing research
  • Analyze and apply sound research principles in the design of ethical original and independent research
  • Acquire and harness data and information for decision making throughout the marketing management process
  • Evaluate the implementation of marketing solutions and the related cultural considerations with an eye toward competitive advantage
More about this course
  • This program will help in Marketing, students will develop expertise in the creation of a sampling plan and the collection of data
  • Students pursuing this degree will focus on analyzing events by interpreting numeric data, while students pursuing GCU’s qualitative DBA will focus on analyzing events by gaining insight into how and why people think, believe and behave

Doctor of Business Administration in Marketing - Quantitative
 at 
GCU 
Curriculum

Introduction to Research

The Literature Landscape: Business

Emerging Issues in Financial Management

Digital Technology and Consumer Behavior

Economics for Business Decisions

Residency: The Quantitative Dissertation

Data-Driven Marketing Management

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Doctor of Business Administration in Marketing - Quantitative
 at 
GCU 
Contact Information

Address

3300 W Camelback Rd, Phoenix, AZ 85017, USA
Phoenix ( Arizona)

Phone
855-428-5673
Go to College Website ->