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Aligning Strategy and Sales 
offered by Harvard University

Aligning Strategy and Sales
 at 
Harvard University 
Overview

Maximize revenue and growth by ensuring that sales execution is closely aligned with strategic priorities.

Duration

6 days

Mode of learning

Online

Difficulty level

Advanced

Course Level

UG Certificate

Aligning Strategy and Sales
 at 
Harvard University 
Highlights

  • Earn a certificate of completion
Details Icon

Aligning Strategy and Sales
 at 
Harvard University 
Course details

What are the course deliverables?
  • Developing a strategic sales approach optimized for your business
  • Moving from a strategic vision to an integrated selling plan
  • Building your sales organization to match your strategy
  • Creating the optimal infrastructure and processes
More about this course
  • A company's sales organization is a core vehicle for implementing business strategy yet there's often a big gap between the company's strategic objectives and the way its sales organization actually functions. In this program, you will examine the critical relationship between business strategy and sales activities and discover how to synchronize your strategic priorities, go-to-market initiatives, and sales team to boost revenue and long-term success.
  • Focusing on sales execution as a strategic asset, this sales channel strategy program will help you enable essential company-wide alignment. By aligning strategy and sales, you will explore new ways to help sales professionals meet their numbers, how to improve your company's return on investment in business development activities as well as implement the infrastructure, processes, and cultural values critical to profitable growth.
Read more

Aligning Strategy and Sales
 at 
Harvard University 
Curriculum

Leadership, Management, Marketing, Networking, Professional Development

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Aligning Strategy and Sales
 at 
Harvard University 
Contact Information

Address

1350 Massachusetts Ave, Cambridge, Massachusetts 02138, USA
Cambridge ( Massachusetts)

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