Creating Brand Value offered by Harvard University
- Private University
3 Campuses- Estd. 1636
Creating Brand Value at Harvard University Overview
Creating Brand Value
at Harvard University
Create, nurture, and evolve consumer brands and brand strategies that deliver value for and drive sustainable competitive advantage.
Duration | 4 days |
Mode of learning | Online |
Difficulty level | Advanced |
Course Level | UG Certificate |
Creating Brand Value at Harvard University Highlights
Creating Brand Value
at Harvard University
- Earn a certificate of completion
Creating Brand Value at Harvard University Course details
Creating Brand Value
at Harvard University
Skills you will learn
What are the course deliverables?
- Leverage a brand as a significant corporate asset
- Build your personal brand and expand your personal and professional network
- Design brand strategy and manage brands for maximum value
- Understand how to establish brands that resonate with today's consumers
More about this course
- Consumer brands are one of the most valuable sources of sustainable competitive advantage, but managing brands and achieving their full potential has never been more difficult. Today's consumers are increasingly diverse, are skeptical of marketing, and are empowered by digital technologies that easily connect them to others who share their tastes. To leverage that advantage, brand managers must be able to strengthen their brand through stories that spark conversations capturing attention, generating engagement, and providing relevant meaning.
- Through a rich learning experience that includes faculty presentations, interactive case study discussions in the classroom and in small groups, reflective exercises, and an expert panel from leading global consumer packaged good companies, you and an exceptional group of peers will explore diverse aspects of branding today.
Creating Brand Value at Harvard University Curriculum
Creating Brand Value
at Harvard University
Leadership, Management, Networking, Professional Development
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Creating Brand Value at Harvard University Contact Information
Creating Brand Value
at Harvard University
Address
1350 Massachusetts Ave, Cambridge, Massachusetts 02138, USA
Cambridge ( Massachusetts)
Phone
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