Digital Marketing Strategy offered by Harvard University
- Private University
3 Campuses- Estd. 1636
Digital Marketing Strategy at Harvard University Overview
Duration | 7 weeks |
Start from | Start Now |
Total fee | ₹1.46 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
Digital Marketing Strategy at Harvard University Highlights
- Earn a certification after completion from Harvard Business School
- Learn from expert faculty
Digital Marketing Strategy at Harvard University Course details
- Marketing Professionals
- Non-Marketing Professionals
- Entrepreneurs
- Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert practitioners, and faculty
- Define the right objectives, metrics, target audiences, and value proposition to position your product or service for success
- Discover how to acquire and retain customers through paid, owned, and earned media
- Gain frameworks and tools you can apply to your organization’s digital marketing strategy
- Develop approaches for attribution, budget allocation, and calculating customer lifetime value
- Explore customer engagement techniques, including personalization, storytelling, and community building
- A digital marketing strategy outlines how a business leverages online platforms to achieve its goals
- It encompasses market research, target audience analysis, content creation, channel selection (social media, SEO, email, etc.), budget allocation, and performance measurement. Adaptability and data-driven decision-making are integral for its success in the dynamic digital landscape
Digital Marketing Strategy at Harvard University Curriculum
Marketing in the Digital Era
DTC Brands: Fad or Disruption?
DTC Brands: Innovations and Challenges, Part I
DTC Brands: Innovations and Challenges, Part II
Incumbent Responses
Crafting a Digital Marketing Plan
Setting Objectives
Defining Target Audience
Determining Value Proposition
Identifying Metrics
Acquiring Customers, Part 1: Paid Media
The Challenges of Reaching and Acquiring Customers Online
Search Advertising
Display Advertising
Utilizing Paid Media Channels
Measuring Paid Media
Acquiring Customers, Part II: Owned and Earned Media
Owned Media
Earned Media
Influencer Marketing
Engaging Customers
Personalization
From Storytelling to Story-Making
Connecting Customers and Building Community
Allocating Budget and Measuring Success
Budget Allocation
Customer Lifetime Value
Adobe Simulation
The Future of Marketing
Digital Marketing Strategy at Harvard University Faculty details
Digital Marketing Strategy at Harvard University Entry Requirements
- All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course
- Not mentioned
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Digital Marketing Strategy at Harvard University Contact Information
1350 Massachusetts Ave, Cambridge, Massachusetts 02138, USA
Cambridge ( Massachusetts)