Illinois Institute of Technology
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Master of Science in Marketing Analytics 

Master of Science in Marketing Analytics
 at 
Illinois Institute of Technology 
Overview

Learn to assess what drives consumer behavior in order to focus marketing campaigns to optimize return on investment

Duration

2 years

Mode of learning

Online

Official Website

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Course Level

PG Degree

Master of Science in Marketing Analytics
 at 
Illinois Institute of Technology 
Highlights

  • Earn a degree from Illinois Institute of Technology
  • Leverage professional career guidance to kickstart your career
  • Learn from and collaborate with expert industry leaders
  • Acquire real-world insights and guidance from our alumni network
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Master of Science in Marketing Analytics
 at 
Illinois Institute of Technology 
Course details

Who should do this course?

Marketers
Marketing and business analysts

Managers using data insights to make business decisions

What are the course deliverables?

Model cause and effect in regression analysis 

Value attributes and measure preference through conjoint analysis

Use Social Media Analytics to inform business decisions

Innovate your market research techniques

More about this course

In a world driven by the internet, social media, digital technologies, and big data, successful marketers must stay on the cutting edge of new forms of marketing, technology, and analytics

Our master’s in marketing analytics program will prepare you for an exciting career as a market research analyst or a similar position

Master of Science in Marketing Analytics program will teach you how to gather and analyze data, generate insights, and develop marketing strategies that expand a company’s customer base and market share

 

Master of Science in Marketing Analytics
 at 
Illinois Institute of Technology 
Curriculum

Core Courses

Business Statistics 
Digital Marketing 
Analytics for Decision Making 
Marketing Research and Engineering 
Marketing Strategy 
Database Design and SQL 
Predictive Analytics 
Social Media Marketing Analytics

 

Electives

Visual Analytics - Data Analytics & Visualization 
Quantitative Marketing Models 
Special Topics in Marketing Analytics 
Independent Study in Marketing Analytics 
Microeconomics and Game Theory 
Artificial Intelligence 
Blockchain 
INTERNET OF THINGS

Faculty Icon

Master of Science in Marketing Analytics
 at 
Illinois Institute of Technology 
Faculty details

Elizabeth J. Durango-Cohen
Elizabeth J. Durango-Cohen is Associate Professor of Operations Management, M. Zia Hassan Endowed Professor at the Illinois Institute of Technology’s Stuart School of Business
Dinakar Jayarajan
Dinakar Jayarajan is Clinical Associate Professor of Marketing and Director of Graduate Business Programs at Stuart School of Business.

Master of Science in Marketing Analytics
 at 
Illinois Institute of Technology 
Entry Requirements

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  • No specific cutoff mentioned
Conditional OfferUp Arrow Icon
  • Yes

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Master of Science in Marketing Analytics
 at 
Illinois Institute of Technology 
Contact Information

Address

10 West 35th Street
Chicago, IL 60616-3793

Chicago ( Illinois)

Phone
3125673000

(For general query)

3125673020

(For admission query)

Email
india@iit.edu

(For general query)

intl@iit.edu

(For admission query)

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