Advertising Diploma offered by International Career Institute
- Private University
- Estd. 1978
Advertising Diploma at ICI Overview
Duration | 24 weeks |
Total fee | ₹90,229 |
Mode of learning | Online |
Course Level | UG Diploma |
Advertising Diploma at ICI Highlights
- Earn a certificate from ICI after completion
- Get Letter of recommendation and validation for current and future employers
- This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC)
Advertising Diploma at ICI Course details
- Fast track your career in advertising
- Learn the inside secrets of how to become an advertising pro in months not years
- Study a advertising course that was designed in conjunction with advertising industry leaders
- All required study materials and course notes
- Assignment projects with constructive tutor feedback
- A tutor who will service all of your course and career questions and guidance needs
- This entire course is carried out via Distance Learning (also known as correspondence learning)
- Distance learning is ideal if students need to adapt around work, family, or other commitments
- The course content and learning experience ensure that your course is relevant and interesting
- Learning, tutorial assistance and assessments take place whenever and wherever you are in the country or world.
- As an ICI student, students will never endure a pop quiz, spend countless hours and hundreds of dollars travelling, and never be late with an assignment or for class
Advertising Diploma at ICI Curriculum
1 General Concepts of Advertising
Advertising Strategies
Primary and Selective Advertising
Institutional Advertising
Relationship of Objectives of Marketing and Advertising
The Advertising Budget
Methods of Financing the Advertising Budget
The Creative Process -Unique Selling Proposition (USP)
The Media
The Campaign Concept
The Creative Process in Television
Production for TV
Evaluation of the TV Commercial
The Creation in the other Media
Media Strategy
Techniques of Media Planning
The Digital Technology and the Future of the Media
2 The Advertising Agency
History and Evolution
Agency Service Organization
Fees and Discounts
3 The Creative Process in Advertising
The Creative Attitude
Creative Characteristics
Conditions for the Creative Process
Generation of Ideas
4 Memory Mechanisms In Advertising
What is Memory?
Perception
Immediate memory
Photographic memory (Eidetic)
Short Term Memory
Long Term Memory
Categories of Memory
Learning
Forgetfulness
Interference
Those 'Scripts'
Repetition and Messages Recall
5 Sales Promotion
Definitions
Merchandising
Functions
Working with distributors / middlemen
Contributing to the organization and operations
Promotion in Point of Purchase (P.O.P.)
Stimulating Middlemen Traffic
Cooperative Advertising Training Middlemen's Salespersons
Incentivazing Middlemen's Salespersons
Stimulating Consumers / Users
Sampling
Prizes
Contests
6 Personal Sales
The Evolution of the Salesperson
Compensation of the Salesperson
The process of the Sale
Creative sale -Reasons that drive buying
AIDA: Attention, Interest, Desire, Action
How to develop a list of potential clients
Territory
Securing the interview
Effective interview
Objections, how to rebut them, Closing the Sale
Selection and Training of Salespersons
7 Third Part: Distribution And Channels Of Distribution
The Distributed Goods
The Function Of Distribution
Channels Of Distribution And Their Interrelation
The Self-Service outlet
Other courses offered by ICI
Advertising Diploma at ICI Contact Information
International Career Institute
8721 Santa Monica Blvd #905
Los Angeles CA 90069-4507
Los Angeles ( California)