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Master of Business in Global Management and Marketing 

Master of Business in Global Management and Marketing
 at 
LU 
Overview

Master the art of cross-cultural management and international marketing, navigating the complexities of the global business landscape

Duration

18 months

Total fee

39.90 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Certificate

Master of Business in Global Management and Marketing
 at 
LU 
Highlights

  • Earn a master's degree from Lincoln University
  • Learn from expert faculty
Details Icon

Master of Business in Global Management and Marketing
 at 
LU 
Course details

Who should do this course?
  • Designed for aspiring professionals seeking leadership roles in international business, marketing, and strategic management
What are the course deliverables?
  • By absorbing an international perspective on both management and marketing.
  • Learning key theoretical management and marketing concepts, along with the ability to apply these to real-world business problems.
  • Understanding how to design and implement successful strategies, including how to write effective business and marketing plans.
  • Grow your ability to communicate strongly and effectively in both written and oral form
More about this course
  • The Master of Business in Global Management and Marketing equips students with advanced skills in international business strategy and marketing
  • This comprehensive program emphasizes cross-cultural management, market analysis, and strategic decision-making, preparing graduates to excel in the dynamic global business environment. Gain a competitive edge with this specialized and globally-focused education

Master of Business in Global Management and Marketing
 at 
LU 
Curriculum

COMM 601 Principles of Managerial Economics

COMM 602 Principles of Accounting and Finance

COMM 603 Principles of Business Management

COMM 604 Principles of Marketing

COMM 605 Research for Managers

COMM 606 Strategic Business Analysis

BMGT 618 Advanced Business Strategy

BMGT 686 Managing Programmes of Change

MKTG 608 Supply Chain Theory

MKTG 672 Marketing Strategy

MKTG 681 Managing Marketing

Faculty Icon

Master of Business in Global Management and Marketing
 at 
LU 
Faculty details

Associate Professor David Dean
Head of Department

Master of Business in Global Management and Marketing
 at 
LU 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

Other courses offered by LU

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Master of Business in Global Management and Marketing
 at 
LU 
Contact Information

Address

401 15th Street, Oakland, CA 94612, United States
Oakland ( California)

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