Communication and Persuasion in the Digital Age
offered by MIT University

Private University
168 acre campus
Estd. 1861

Communication and Persuasion in the Digital Age
at
MIT University
Overview

Understand how new technology shapes the way we work and communicate

Duration	2 days
Total fee	₹3.12 Lakh
Mode of learning	Online
Course Level	UG Certificate

Communication and Persuasion in the Digital Age
at
MIT University
Highlights

Earn a certificate of course completion from the MIT Sloan School of Management
Students will also benefit from small group discussions

Communication and Persuasion in the Digital Age
at
MIT University
Course details

Who should do this course?

For Sales and marketing
For Planning and development
For Operations management
For Strategic partnerships
For Supply-chain agreements
For Recruitment and human resources

What are the course deliverables?

Influence attitudes and change behaviors in organization
Bring message and medium into alignment
Support message with data analytics
Manage virtual communications with power and presence
Apply the latest research to become a confident and inspiring public speaker
Create a compelling story to galvanize and motivate people
Adapt and deliver message across different media channels and to diverse audiences
Advance the level of discourse within the organization

More about this course

Grounded in extensive cognitive research on how we learn and observe, the course is designed to help executives and managers become successful communicators in person and in virtual contexts: from group discussions to presentations to social media
Students will learn how to become a successful communicator in person and in virtual contexts: from group discussions to presentations to social media
Session topics include speaking persuasively, visual persuasion, communicating quantitative information clearly, and adapting messages to audiences

Communication and Persuasion in the Digital Age
at
MIT University
Curriculum

DAY 1

Introduction

Persuading, Fast and Slow

The Practice of Persuasion

Presenting Persuasively, Part I

Presenting Persuasively, Part II

DAY 2

Active Listening

Leading Virtual Teams

Adapting to the Social Media Environment

Edward Schiappa & Ben Shields

Program Feedback and Adjournment

Communication and Persuasion in the Digital Age
at
MIT University
Faculty details

Edward Schiappa

Edward Schiappa is Professor and former Head of Comparative Media Studies/Writing in MIT’s School of Humanities and Social Sciences, where he holds the John E. Burchard Chair of Humanities.

Ben Shields

Ben Shields is a Senior Lecturer in Managerial Communication at the MIT Sloan School of Management. He studies the multibillion-dollar sports industry to identify broadly transferable management lessons in areas such as leadership communication, data-driven decision making, and innovation