Digital Marketing Analytics offered by MIT University
- Private University
168 acre campus- Estd. 1861
Digital Marketing Analytics at MIT University Overview
Digital Marketing Analytics
at MIT University
This online program will expose you to expert instruction from Sinan Aral, David Austin Professor of Management at the MIT Sloan School of Management
Duration | 6 weeks |
Total fee | ₹2.14 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Digital Marketing Analytics at MIT University Highlights
Digital Marketing Analytics
at MIT University
- Earn a certificate of course completion from the MIT Sloan School of Management
Digital Marketing Analytics at MIT University Course details
Digital Marketing Analytics
at MIT University
Skills you will learn
Who should do this course?
- For marketing analytics is a field that should transcend the functional boundaries within the profession of marketing and, as such, would be of value and interest to almost anyone working within, or wanting to work within, a marketing-related role
What are the course deliverables?
- Gain hands-on experience in the application of analytics tools and techniques, to real-world marketing problems
- Learn to create a predictive model using analytics tools and be equipped to recommend ROI optimization strategies from data collected through attribution modeling and A/B and multivariate experimentation
- Learn how analytics-based marketing is used to improve ROI for marketing campaigns and will navigate the latest applications of artificial intelligence (AI), machine learning, and predictive modeling within the context of marketing analytics
More about this course
- This program provides you with an overview of the best approaches and practices in digital marketing measurements and analysis, and offers an understanding of how these tools can be integrated to inform strategic direction
- Students will learn through a variety of formats including: interactive videos, practice quizzes, presentations, assignments, and discussion forums
- Students will have access to a Success Adviser who will help them manage their time, and support them with any administrative or technical queries they might have
Digital Marketing Analytics at MIT University Curriculum
Digital Marketing Analytics
at MIT University
MODULE 1 - UNDERSTANDING THE DIGITAL MARKETING CHANNEL MIX
MODULE 2 - IMPLEMENTING INTEGRATED DIGITAL MARKETING
MODULE 3 - UNDERSTANDING PREDICTIVE ANALYTICS AND PREDICTIVE MODELING
MODULE 4 - IMPLEMENTING PREDICTIVE ANALYTICS ACROSS CHANNELS
MODULE 5 - OPTIMIZING RETURN ON INVESTMENT (ROI)
MODULE 6 - THE FUTURE OF INTEGRATED DIGITAL MARKETING: VIDEO, MOBILE AND AI
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Digital Marketing Analytics at MIT University Contact Information
Digital Marketing Analytics
at MIT University
Address
77 Massachusetts Ave, Cambridge, MA 02139, USA
Cambridge ( Massachusetts)
Phone
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