Digital Marketing and Social Media Analytics
offered by MIT University

Private University
168 acre campus
Estd. 1861

Digital Marketing and Social Media Analytics
at
MIT University
Overview

Cover concepts such as the difference between earned and paid media, predictive modeling for ad targeting

Duration	2 days
Total fee	₹3.35 Lakh
Mode of learning	Online
Course Level	UG Certificate

Digital Marketing and Social Media Analytics
at
MIT University
Highlights

Earn a certificate of course completion from the MIT Sloan School of Management

Digital Marketing and Social Media Analytics
at
MIT University
Course details

Skills you will learn

Data mining Digital marketing Advertising Relationship Management Marketing Customer Relationship Web Analytics Predictive modeling Big Data

Who should do this course?

For Chief marketing officers (CMOs) and direct reports
For Marketing managers
For Product managers and product development managers
For CIOs and direct reports
For Chief data scientists and data managers
For Corporate strategists
For Agency executives
For Anyone interested in social media, measure ROI from social media

What are the course deliverables?

The digital advertising ecosystem and attribution and pricing models for digital advertising
The fundamentals of web and app analytics and KPIs for web traffic and commerce
Search engine marketing, search engine advertising, ad auctions, and strategies for optimizing search engine advertising
Social network marketing and social network targeting
Predictive analytics using social network data, peer-to-peer marketing and personalized social advertising
Targeting and segmentation, specifically demographic targeting and segmentation, behavioral targeting and segmentation, social targeting and segmentation
Social listening'analysis of user generated content, reviews, ratings and their effects on consumer demand
Mobile commerce and analytics

More about this course

Digitization is revolutionizing marketing strategy
From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers
This course provides a detailed, applied perspective on the theory and practice of digital marketing and social media analytics in the 21st century
This course covers concepts such as the difference between earned and paid media, predictive modeling for ad targeting and customer relationship management, measuring and managing product virality, viral product design, native advertising, and engaging the multichannel experience

Digital Marketing and Social Media Analytics
at
MIT University
Curriculum

Day 1

Digital Advertising and Attribution

Search Advertising

Social Analytics

Data Mining and Digital CRM Strategy

Day 2

Social Listening: Ratings, Reviews and Demand

Web Analytics and Experimentation

Mobile Commerce and Analytics

A Holistic Digital and Social Strategy

Digital Marketing and Social Media Analytics
at
MIT University
Faculty details

Sinan Aral

Sinan Aral a global authority on business analytics; award-winning researcher; entrepreneur, and venture capitalist. He is the David Austin Professor of Management, Marketing, IT and Data Science at MIT, Director of the MIT Initiative on the Digital Economy (IDE) and a Founding Partner at Manifest Capital. He was the chief scie