Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps offered by MIT University
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Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps at MIT University Overview
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps
at MIT University
Frame the tactics for growing provider and customer bases simultaneously versus the firms balance sheet
Duration | 8 weeks |
Total fee | ₹2.40 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps at MIT University Highlights
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps
at MIT University
- Earn a certificate of completion from MIT
- Learn from industry experts
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps at MIT University Course details
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps
at MIT University
Who should do this course?
- This course is designed for professionals that operate digital platforms or are creating a business around a digital platform and are looking to leverage these platforms to make informed decisions, differentiate their products, and grow their customer base
- The contents can be of great benefit for professionals from a number of sectors and different levels, such as:
- C-suite and other executives looking to gain a deeper technical understanding of digital platforms in order to make more effective decisions for their organization
- Developers and engineers who work with digital platforms and want to learn about the key technical choices of two-sided markets, such as software development kits or application programming interfaces (APIs)
- Product managers who want to leverage their technical choices for a dynamic digital platform strategy in the online marketplace
- Entrepreneurs looking to develop startups centered around digital platforms and two-sided markets and who want to ensure their company’s success in the online marketplace
- Policy experts and regulators who work with digital market policies in an expanding global economy
- Professionals from technical backgrounds who work with digital platforms and two-sided markets who want to understand the choices they can make to enable their success
What are the course deliverables?
- Recognize two-sided markets distinguish them from traditional one-sided or direct buyer-seller markets
- Critically analyze and discuss examples of industry platforms such as eBay, Etsy, Apple, Amazon, and Alibaba, and determine factors for success and failure
- Identify the technical choices a firm makes in creating APIs and industry standards for two-sided markets enabled by digital platforms
- Plan for development and rollout of a two-sided market, including adding features, incentivizing key customers, and negotiating with partners
- Examine the most recent research and models on two-sided markets, including on the stability of two-sided markets
- Define metrics for success in adoption and customer engagement
More about this course
- This course employs a technical approach to building loyal consumer bases and differentiated products, taking an in-depth look at features, APIs and standards
- The course is designed with practicality in mind and includes several case studies of successes and failures in modern markets
- This course aims to guide participants as they design and develop effective digital platforms
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps at MIT University Curriculum
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps
at MIT University
Introduction to Two-Sided Markets
Building Blocks of Two-Sided Platforms
Core Features and Functionalities
Feature Roadmapping and Product Development
Monetization Strategies
Legal and Regulatory Considerations
Case Studies and Real-World Examples
Future of Two-Sided Platforms
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps at MIT University Faculty details
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps
at MIT University
Bruce Cameron
Bruce Cameron is the Director of the System Architecture Lab at MIT and a co-founder of Technology Strategy Partners, a consultancy. His research interests include technology strategy, system architecture, and the management of product platforms.
Olivier de Weck
Prof. de Weck is a leader in systems engineering research. He focuses on how complex man-made systems such as aircraft, spacecraft, automobiles, printers, and critical infrastructures are designed and how they evolve over time.
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps at MIT University Entry Requirements
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps
at MIT University
Eligibility criteria
- Education: Graduate
Conditional Offer
- No
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Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps at MIT University Contact Information
Digital Platforms Designing Two-Sided Markets from APIs to Feature Roadmaps
at MIT University
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