Innovating in Existing Markets: Reviving Mature Products and Services offered by MIT University
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168 acre campus- Estd. 1861
Innovating in Existing Markets: Reviving Mature Products and Services at MIT University Overview
Innovating in Existing Markets: Reviving Mature Products and Services
at MIT University
This course is designed to help you innovate around your existing products to make them more compelling, useful, and valuabl
Duration | 3 days |
Total fee | ₹3.27 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Innovating in Existing Markets: Reviving Mature Products and Services at MIT University Highlights
Innovating in Existing Markets: Reviving Mature Products and Services
at MIT University
- Earn a certificate of course completion from the MIT Sloan School of Management
Innovating in Existing Markets: Reviving Mature Products and Services at MIT University Course details
Innovating in Existing Markets: Reviving Mature Products and Services
at MIT University
Skills you will learn
Who should do this course?
- For CEOs
- For Presidents
- For COOs
- For Executive VPs
- For VPs of marketing and business development
- For Heads of R&D, engineering, manufacturing, and IT
- For Chief technologists
- For Corporate planners and strategists
- For Other senior managers with leadership responsibility
What are the course deliverables?
- A set of tried-and-true tools and techniques for mastering new approaches to market innovation
- A structured framework for applying those tools and techniques
- Recommendations and practices for overcoming resistance to innovation-driven change
More about this course
- This innovation strategies program focuses on a third type of market innovation that is neither incremental nor disruptive
- It's an approach that many successful companies such as USAA, Sherwin-Williams, LEGO, Victoria's Secret, Novo Nordisk, Gatorade, and Logitech have used in mature markets to revive challenged products and boost growth
- Students will learn through lectures, case studies, hands-on activities, and conversations with senior practitioners
- Students will earn a certificate of course completion from the MIT Sloan School of Management
Innovating in Existing Markets: Reviving Mature Products and Services at MIT University Curriculum
Innovating in Existing Markets: Reviving Mature Products and Services
at MIT University
Day 1
Your Application Example
Innovation Simulation
Innovating Around the Box: The First Three Decisions
Innovation in Practice
Day 2
Wrap-Up and Assignment
Program Welcome
Overview of Program and
Definition of 'Innovation'
The Third Way to Innovate
Executing the Third Way
Day 1 Wrap-Up and Assignment
Day 3
Innovation Leadership:
Helping the Organization with Third Way Change
Experimentation and Testing
Implementation
Presentation of Certificates
Program Closing and Summary
Innovating in Existing Markets: Reviving Mature Products and Services at MIT University Faculty details
Innovating in Existing Markets: Reviving Mature Products and Services
at MIT University
David Robertson
David Robertson is a senior lecturer at the MIT Sloan School of Management where he teaches Product Development and Digital Product Management. Prior to MIT, Robertson was a Professor of Practice at the Wharton School at the University of Pennsylvania and from 2002 through 2010 was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne
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Innovating in Existing Markets: Reviving Mature Products and Services at MIT University Contact Information
Innovating in Existing Markets: Reviving Mature Products and Services
at MIT University
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