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Managing Product Platforms: Delivering Variety and Realizing Synergies 
offered by MIT University

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Managing Product Platforms: Delivering Variety and Realizing Synergies
 at 
MIT University 
Overview

Learn how you can develop a strong platform strategy that will deliver ROI for your organization

Duration

4 days

Total fee

2.97 Lakh

Mode of learning

Online

Course Level

UG Certificate

Managing Product Platforms: Delivering Variety and Realizing Synergies
 at 
MIT University 
Highlights

  • Earn a certificate of course completion from the MIT Sloan School of Management
  • The course teaches the management of product platforms through a combination of lectures, case studies, breakout sessions, and group problem solving
Details Icon

Managing Product Platforms: Delivering Variety and Realizing Synergies
 at 
MIT University 
Course details

Who should do this course?
  • For automotive, high tech, manufacturing, railway, heavy vehicles, aerospace, defense, electronics, machinery, healthcare
  • For OEMs and suppliers
What are the course deliverables?
  • Named platform strategies and past corporate examples
  • Criteria for evaluating market conditions for which the strategy is or isn't appropriate
  • Management levers for use in complex programs
  • Key performance indicators for successful platform development
  • Benchmark savings and investment sizing data from other firms
  • Knowledge and examples of failure modes from past platform efforts
  • The differences among industry platforms, supply chain platforms, and product platforms
More about this course
  • Companies from Lockheed Martin to GE use product platform strategies to deliver more variety to their customers and compete more effectively
  • This course introduces participants to the concept of 'commonality" or product platforms'the sharing of components, processes, technologies, interfaces and/or infrastructure across a product family
  • Students will be exposed to a range of strategies, from product platform, to supply chain platform, to industry platforms
  • Students will be offered the opportunity to schedule a private 15-minute consulting session with faculty member Bruce Cameron to discuss any individual issues or concerns facing your organization

Managing Product Platforms: Delivering Variety and Realizing Synergies
 at 
MIT University 
Curriculum

DAY 1

Introduction -Achieving Competitive Advantage

Module 1: Choosing the Right Platform Strategy

Module 1: Choosing the Right Platform Strategy (contd.)

Module 2: Investing in the Platform

Day 2

Module 2: Investing in the Platform (contd.)

Module 3: Designing the Technical Platform

Module 3: Designing the Technical Platform (contd.)

Module 4: Organizing for Platform Development

Day 3

Reflection of Days 1 and 2

Module 4: Organizing for Platform Development (contd.)

Flexible Break

Module 5: Utilizing Essential Management Levers

Day 4

Reflection Days 1, 2, and 3

Module 6: From Product to Industry Platforms

Module 6: From Product to Industry Platforms (contd.)

Closing and Feedback

Faculty Icon

Managing Product Platforms: Delivering Variety and Realizing Synergies
 at 
MIT University 
Faculty details

Bruce Cameron
Bruce Cameron is the Director of the System Architecture Lab at MIT and a co-founder of Technology Strategy Partners, a consultancy. His research interests include technology strategy, system architecture, and the management of product platforms.

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Managing Product Platforms: Delivering Variety and Realizing Synergies
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MIT University 
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