Marketing Innovation
offered by MIT University

Private University
168 acre campus
Estd. 1861

Marketing Innovation
at
MIT University
Overview

This program is designed to provide executives who already have deep technical or functional experience

Duration	2 days
Total fee	₹3.12 Lakh
Mode of learning	Online
Course Level	UG Certificate

Marketing Innovation
at
MIT University
Highlights

Earn a certificate of course completion from the MIT Sloan School of Management

Marketing Innovation
at
MIT University
Course details

Skills you will learn

Marketing Research Marketing Digital marketing Simulation

Who should do this course?

For Senior engineering
For R&D
For Product development
For Project management
For IT
For Finance
For Manufacturing professionals
For Representatives from a wide range of consumer and business-to-business industries

What are the course deliverables?

Develop a strategic framework for assessing market opportunities
Anticipate and take advantage of surprising inconsistencies in the customer decision process
Leverage pricing architectures best positioned to help capture value
Choose the digital marketing channels best suited for their product and market
Communicate more effectively with the marketing team

More about this course

After completing the program, participants will have learned a common language that they can use to interact more effectively with the marketing and strategy professionals in their own firms
The first day of the course provides a strategic and practical approach to understanding consumer decision making, analyzing company strengths, and assessing the competition
Students will learn to leverage marketing concepts and research to better influence the outcomes of new products and innovations
Students will participate in a marketing simulation
Students will leave with a common language that they can use to interact more effectively with the marketing and strategy professionals in their own firm

Marketing Innovation
at
MIT University
Curriculum

DAY 1 -Strategy

Consumer Behavior

An Introduction to Marketing

Understanding the Consumer Buying Path

Application: Aqualisa Quartz: Simply a Better Shower

Competitors and a Customer Focus

Strategic Analysis of the Buying Path

Individual Application: Marketing Simulation: Managing Segments and Customers

DAY 2 -Tactics

Simulation Recap

Simulation Scores and Lessons Learned

Placement and Pricing

Tradeoffs in Channels

Pricing Strategy

Channels Challenge

MIT Sloan Case: TheLadders.com

Marketing Innovation
at
MIT University
Faculty details

Catherine Tucker

Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program