Platform Strategy: Building and Thriving in a Vibrant Ecosystem offered by MIT University
- Private University
168 acre campus- Estd. 1861
Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT University Overview
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT University
Describe the common evolution patterns of multisided platforms, including same-side vs. cross-side network effects
Duration | 11 days |
Total fee | ₹3.88 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT University Highlights
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT University
- Earn a certificate of course completion from the MIT Sloan School of Management
- Through case studies and Q&A, experienced managers will emerge with insights into how they can refresh their company's strategic approach
Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT University Course details
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT University
Who should do this course?
- For Corporate strategy and business development
- For Marketing
- For Product & service development
- For R&D and innovation
- For Application development and content management
What are the course deliverables?
- Identify examples of traditional and non-traditional forms of platforms
- Identify customer and user groups whose affiliation with the platform is most valuable
- Decide whether to try to 'tie-customers to a platform or not -the value of open vs. proprietary networks
- Design strategies to undermine an established platform or to defend against such attacks
- Describe the principles of platform pricing and how to inform the design of an effective pricing format
- Recognize the concrete implications of trade-offs in platform design, governance, and staging
- Decide whether a given value proposition is best developed as a stand-alone platform, or as a complement embedded into another platform's ecosystem'or whether to pivot away from platform strategies all together
More about this course
- Through case studies and an ongoing faculty-directed mini project, students will emerge with robust insights into how you can refresh your company's strategic approach and participate profitably in the multi-sided marketplaces of the future
Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT University Curriculum
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT University
Week 1
DAY 1 Introduction/What is a Platform?
DAY 2 Platform Coring
DAY 3 Platform Coring
DAY 4 Seeding a Platform
DAY 5 Seeding a Platform
Week 2
DAY 6 Monetezation
DAY 7 Monetezation
DAY 8 Ebooks
Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT University Faculty details
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT University
Pierre Azoulay
Pierre Azoulay is the International Programs Professor of Management at the MIT Sloan School of Management, and a Research Associate at the National Bureau of Economic Research
Catherine Tucker
Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program
Other courses offered by MIT University
Study in USAUniversities in USAUniversities in CambridgeMIT UniversityPlatform Strategy: Building and Thriving in a Vibrant EcosystemPlatform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT University Popular & recent articles
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT University
View more articles
Platform Strategy: Building and Thriving in a Vibrant Ecosystem at MIT University Contact Information
Platform Strategy: Building and Thriving in a Vibrant Ecosystem
at MIT University
Address
77 Massachusetts Ave, Cambridge, MA 02139, USA
Cambridge ( Massachusetts)
Phone
Go to College Website ->