Pricing: Using Data to Improve Pricing Performance
offered by MIT University

Private University
168 acre campus
Estd. 1861

Pricing: Using Data to Improve Pricing Performance
at
MIT University
Overview

This online program will equip you with the skills and understanding to accurately and effectively price new or existing products or services

Duration	6 weeks
Total fee	₹2.14 Lakh
Mode of learning	Online
Course Level	UG Certificate

Pricing: Using Data to Improve Pricing Performance
at
MIT University
Highlights

Earn a certificate of course completion from the MIT Sloan School of Management

Pricing: Using Data to Improve Pricing Performance
at
MIT University
Course details

Skills you will learn

Regression Financial modelling

Who should do this course?

For CEOs and entrepreneurs, finance and sales executives, analysts, and product managers looking to grow their business and increase sales through better pricing will gain the ability to have a measurable impact on their organizations

What are the course deliverables?

Develop an analytical toolkit for pricing products and services successfully
Guided by MIT Sloan faculty, you'll delve into price elasticity and examine various survey techniques
Learn to assign economic value to a product or service according to market demand, with tools for measuring customer perception and reaction to price
Gain insight into consumer market segmentation and product variation to understand how and why different prices can be charged to different customers

More about this course

Learn to adopt a data-driven approach that explores regression analysis, survey techniques, and conjoint analysis
Develop the techniques and guidelines that will enable them to execute a successful pricing strategy for a variety of products and industries to have a measurable impact on their organization
Students will learn through a variety of formats including: interactive videos, practice quizzes, presentations, assignments, and discussion forums
Students will have access to a Success Adviser who will help them manage their time, and support them with any administrative or technical queries they might have

Pricing: Using Data to Improve Pricing Performance
at
MIT University
Curriculum

Module 1: Value Based Pricing: Determining Prices Based on Economic Value to the Customer

Module 2: Survey Design: Measuring Customer Perception of Product Value

Module 3: The Role of Price Elasticity in Improving Pricing

Module 4: Analyzing the Right Data to Drive Better Pricing Decisions

Module 5: Implications of Customer Segmentation and Product Differentiation for Pricing

Module 6: Creating a Pricing Strategy: Consolidating Various Pricing Techniques

Pricing: Using Data to Improve Pricing Performance
at
MIT University
Faculty details

Catherine Tucker

Catherine Tucker is the Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan. She is also Chair of the MIT Sloan PhD Program