Strategy for Startups: From Idea to Impact
offered by MIT University

Private University
168 acre campus
Estd. 1861

Strategy for Startups: From Idea to Impact
at
MIT University
Overview

Get a deep understanding of the core strategic choices facing start-up innovators

Duration	2 days
Total fee	₹3.58 Lakh
Mode of learning	Online
Course Level	UG Certificate

Strategy for Startups: From Idea to Impact
at
MIT University
Highlights

Earn a certificate of course completion from the MIT Sloan School of Management

Strategy for Startups: From Idea to Impact
at
MIT University
Course details

What are the course deliverables?

The role of strategy in a new enterprise and the key strategic choices facing startups
How to take advantage of a novel opportunity through learning and experimentation that allows you to commit to particular strategic choices
How to separate the underlying 'idea-from strategic alternatives
The decisions that can help your venture establish competitive advantage
Ways in which founders can structure learning and experimentation, and their early venture, to help them realize their overall entrepreneurial strategy
How to align the different elements of an overall entrepreneurial strategy, including how to integrate organizational choices with the process of choosing and executing a go-to-market strategy
The process of how to choose and execute an entrepreneurial strategy to help your firm establish and then sustain competitive advantage
An integrated framework applying the entrepreneurial strategy process in a systematic way

More about this course

This entrepreneurship course provides a practical and systematic approach to exploring and evaluating the core choices that entrepreneurs need to make as they translate their ideas into a reality
To achieve competitive advantage, innovation-driven and growth-oriented entrepreneurs must balance experimentation and learning with the selection and implementation of a strategy
This course moves beyond a one-size-fits-all approach to start-ups and instead focuses on the key choices that founders face as they start and scale their business
Students will experience a combination of interactive lectures, case analyses, and exercises

Strategy for Startups: From Idea to Impact
at
MIT University
Curriculum

DAY 1

The Foundations of Entrepreneurial Strategy

Choosing Your Customer

Choosing Your Entrepreneurial Strategy

DAY 2

Putting Entrepreneurial Strategy to the Test

Putting Entrepreneurial Strategy to Work (Case Studies)

Test Two, Choose One

Wrap Up and Group Assignment Launch

Strategy for Startups: From Idea to Impact
at
MIT University
Faculty details

Erin L. Scott

Erin L Scott is a Senior Lecturer in Technological Innovation, Entrepreneurship, and Strategic Management at the MIT Sloan School of Management.

Scott Stern

Scott Stern is the David Sarnoff Professor of Management at the MIT Sloan School of Management. Stern explores how innovation and entrepreneurship differ from more traditional economic activities, and the consequences of these differences for strategy and policy.