Graduate Certificate in Media Analytics
offered by Michigan State University

Public University
5300 acre campus
Estd. 1855

Graduate Certificate in Media Analytics
at
Michigan State University
Overview

Gain proficiency in assessing the effectiveness of media campaigns through metrics like ad tracking, impression measurement, click-through rates, and return on investment analysis

Duration	12 months
Start from	Start Now
Total fee	₹92,252
Mode of learning	Online
Official Website	Go to Website
Course Level	PG Certificate

Graduate Certificate in Media Analytics
at
Michigan State University
Highlights

Earn a certificate after completion of the course

Graduate Certificate in Media Analytics
at
Michigan State University
Course details

Skills you will learn

Advertising Communication skills Big Data

Who should do this course?

Marketing Professionals
Advertising and Media Professionals
Digital Marketers and Social Media Managers
Market Researchers and Consumer Insights Analysts

What are the course deliverables?

Understand what media analytics involve and how they are useful to professionals in journalism, advertising and public relations
Be able to review, critique and understand what scholars and practitioners have said or written about media analytics
Identify the challenges brought by each unique social media platform
Recognize the ways professional communicators are able to inform and engage the public via social media
Learn how to control and strategically plan your social media presence
Provide students with strategies and tactics for turning data into plain language to inform advertising, public relations and business decisions.
Explore the process of translating data into advertising and public relations messages, and using data to compellingly and clearly report the results of advertising and public relations activities.

More about this course

This course in Media Analytics introduces basic concepts, processes and uses of media analytics
This course explores the rise and characteristics of big data, data acquisition about audiences, media consumption, and response to advertising
This course is also designed to provide students with the knowledge, skills, and techniques needed to analyze and interpret data related to media consumption, audience engagement, and campaign performance across various media channels