Michigan State University
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Master of Science in Marketing Research 

  • Public University
  • Institute Icon5300 acre campus
  • Estd. 1855

Master of Science in Marketing Research
 at 
Michigan State University 
Overview

Equip with the expertise needed to conduct rigorous research, analyze data effectively, and generate actionable insights to drive marketing strategies and decisions

Duration

12 months

Start from

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Total fee

25.33 Lakh

Mode of learning

Online

Official Website

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Course Level

PG Degree

Master of Science in Marketing Research
 at 
Michigan State University 
Highlights

  • Earn a degree after completion of the course
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Master of Science in Marketing Research
 at 
Michigan State University 
Course details

Who should do this course?
  • Recent Graduates
  • Marketing Professionals Seeking Specialization
  • Market Researchers and Analysts
  • Business Analysts and Consultants
What are the course deliverables?
  • Gain skills in traditional marketing research techniques, such as experimental design, sampling, data collection and analysis
  • Become versed in leading-edge marketing technologies, methodologies and software
  • Study with experienced marketing faculty
  • Interact with executive leaders in marketing research
  • Participate in real-world marketing research, consulting and publication projects
  • Earn the top Master of Science in Marketing Research degree in North America
  • Join an analytical and technology-rich marketing research industry
More about this course
  • This course equips students for success in a strategic, research-driven industry that is expanding and evolving
  • This course prioritizes the real-world application of knowledge and skills, pairing the world-class academic expertise of faculty thought leaders with private-sector leaders in marketing research, such as senior-level executives at the country's leading marketing research firms, corporations and strategic leadership organizations

Master of Science in Marketing Research
 at 
Michigan State University 
Curriculum

Core

Marketing Management

Marketing Research for Decision Making

Consumer Insights

Advanced Marketing Research

Marketing Technology and Analytics

International Marketing Research

Consulting Practicum in Marketing

Marketing Research Strategy and Analysis

Data Mining in Marketing

Sampling and Research Design

Emerging Research Design and Methods

Special Topics in Marketing

Master of Science in Marketing Research
 at 
Michigan State University 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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Master of Science in Marketing Research
 at 
Michigan State University 
Contact Information

Address

220 Trowbridge Rd, East Lansing, MI 48824, United States

East Lansing ( Michigan)

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