Northwestern University
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AI-Driven Digital Marketing 

  • Private University
  • Institute Icon240 acre campus
  • Estd. 1851

AI-Driven Digital Marketing
 at 
Northwestern University 
Overview

Develop the skills to leverage recommendation engines and create digital content that reflects your broader business goals

Duration

6 weeks

Total fee

1.68 Lakh

Mode of learning

Online

Official Website

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Course Level

UG Certificate

AI-Driven Digital Marketing
 at 
Northwestern University 
Highlights

  • Earn a certificate of completion from Northwestern University
  • Learn from expert faculty
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AI-Driven Digital Marketing
 at 
Northwestern University 
Course details

Who should do this course?
  • Anyone seeking to integrate AI into their organization’s digital marketing strategy
What are the course deliverables?
  • Learn how to develop a future-ready digital marketing strategy that aligns your customers-needs with business objectives
  • Gain insights into the opportunities and challenges posed by AI, and unlock ways to plan for the future of AI innovation
  • Enhance your ability to reach and enrich your audience, and make accurate decisions based on data insights
  • Develop the skills to leverage recommendation engines and create digital content that reflects your broader business goals
  • Earn an official certificate of completion as validation of your newfound knowledge of AI-driven digital marketing
More about this course
  • Artificial intelligence (AI) helps today's digital marketers enhance their customer experience by generating relevant insights, enabling proactive audience targeting and fostering deeper engagement
  • Participants will examine AI's evolving applications in digital marketing and gain practical methods for personalizing your consumer journey using advanced insights
  • Explore how your organization should respond to AI-driven innovation and develop an omnichannel digital marketing strategy that speaks directly to your customers

AI-Driven Digital Marketing
 at 
Northwestern University 
Curriculum

Module 1: An Introduction to Artificial Intelligence

Module 2: Content Marketing Using AI

Module 3: Personalization Using Recommendation Engines

Module 4: Informed Decision-Making Using Advanced Analytics

Module 5: Organizational Transformation for AI Integration

Module 6: Creating an AI-Driven Digital Marketing Strategy

AI-Driven Digital Marketing
 at 
Northwestern University 
Entry Requirements

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Conditional OfferUp Arrow Icon
  • Not mentioned

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AI-Driven Digital Marketing
 at 
Northwestern University 
Contact Information

Address

633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)

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