Business Analytics for Decision Makers
offered by Northwestern University

Private University
240 acre campus
Estd. 1851

Business Analytics for Decision Makers
at
Northwestern University
Overview

Understand how to enable the application of analytics to make strategic decisions that promote profitability and success

Duration	6 weeks
Total fee	₹2,750
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Business Analytics for Decision Makers
at
Northwestern University
Highlights

Earn a certificate of completion from Northwestern University

Business Analytics for Decision Makers
at
Northwestern University
Course details

Skills you will learn

Strategic Planning Business Analytics Operations Operations management

What are the course deliverables?

Assess the decision making context for their organizations
Recognize and communicate the uses of analytics to drive business success
Develop action plans to enhance analytics within their organization and integrate it with other strategic processes
Assess varying models for building and positioning analytics-capabilities

More about this course

This program is geared to mid- and upper-level managers in strategic planning, analytics, operations, and many other roles, who need to better understand and communicate the value that business analytics can bring to their organization
Students will work to build initial action plans to enhance the application of analytics within their organizations by investigating aspects of analytics including requirements, benefits, limits, and organizational effects
This investigation will include assessing the competitive environment and planning context; exploring the skills needed to implement and communicate analytics-value across the organization; categorizing the implications of planning coming out of analytics; integrating analytics with other strategic processes; and defining data and skilled resource needs across the organization and beyond

Business Analytics for Decision Makers
at
Northwestern University
Curriculum

Weeks 1 and 2

Analytics overview

Analytics change model

Evaluate analytic capabilities and depth of analytics application and maturity at your organization

Assess organizational readiness for analytics and depth of application - Step 1 of 3

Case Study - Data-driven decision making

How to build and communicate the business case for analytics, especially within the context of organizational strategic alignment

Weeks 3 and 4

What are the limits of analytics? What are the requirements for an analytics mindset and culture?

Critical success factors for building an analytic enterprise

Analytics Program Lifecycle

Return to Case Study - Apply the Analytics Program Lifecycle

Use planning tools to challenge assumptions, explore context, and recognize and address perspectives from within the organization; Mind Mapping, Stakeholder Analysis, Roadmapping, and Scenario Planning

Use Organizational Readiness Assessment to create an Action Plan - Step 2 of 3

Weeks 5 and 6

Competing on analytics

Return to Case Study - Transformation

Return to Organizational Readiness Assessment Action Plan - Step 3 of 3

Create an Enterprise Action Plan - includes one-on-one coaching with instructors to create a plan that can be immediately applied to your organization

Wrap-up and Q & A session with instructors

Business Analytics for Decision Makers
at
Northwestern University
Faculty details

(Joseph) Bryan Bennett

Bryan Bennett is a seasoned educator with experience developing curriculum and delivering adult education courses in both online and in-person classroom environments. A proven education program leader with experience managing and overseeing the expansion of large-scale programs, Bennett is a skilled project manager with a history of successfully managing and executing deliverables for multimillion-dollar implementations on time and on budget.

John Derwent

John Derwent is the analytics content manager at Boston Consulting Group and has managed employees, contractors, and partner relationships in Europe, Asia, and the Americas. Previously he worked with SPSS, where he built a team of curriculum developers covering all aspects of predictive analytics, from data gathering to analysis to reporting.

Jeffrey Strauss

Jeffrey Strauss has extensive experience in consulting, marketing, and multinational personnel management in a wide range of countries and cultural settings. Strauss is the acting director of the Center for Technology and Innovation Management in Northwestern University’s Buffett Institute for Global Studies.