Business Marketing Strategy
offered by Northwestern University

Private University
240 acre campus
Estd. 1851

Business Marketing Strategy
at
Northwestern University
Overview

Deepen your understanding of the dynamics of business markets

Duration	5 days
Start from	Start Now
Total fee	₹9.60 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Business Marketing Strategy
at
Northwestern University
Highlights

Earn a certificate of completion from the Northwestern Kellogg
Learn from expert faculty

Business Marketing Strategy
at
Northwestern University
Course details

Skills you will learn

Marketing Marketing Communication Branding

Who should do this course?

For General managers
For Marketing, product and sales managers from medium to large business-to-business firms
For Presidents and vice presidents of marketing from smaller firms
For Other managers who help plan and implement market-oriented business strategies

What are the course deliverables?

Segment and target the right business customers with the right offers
Rethink your go-to-market and pricing strategies
Make your marketing organization more agile

More about this course

You'll gain exposure to their leading-edge thinking on successful business practices and explore in depth the new fundamentals of B2B marketing strategy in today's hypercompetitive environment
This program teaches you how to target the right customers, understand the motivations and behaviors of your business customers, price and position your offerings, and rethink your marketing organization and processes
In a collaborative environment with a group of peers from around the world, you'll analyze your marketing strategies, share experiences and broaden your perspective

Business Marketing Strategy
at
Northwestern University
Curriculum

Creating a Market-Oriented Company

Develop a competitive marketing strategy

Establish segmentation, targeting and positioning strategies

Manage segments and customers

Managing Customer Value

Construct customer value propositions

Manage market offerings

Manage pricing

Creating and Building Business Brands

Understand B2B branding

Develop creative activation strategies

Navigate marketing communications in a digital world

Driving Organic Growth through Business Innovation

Develop and managing new products

Transforming Your Organization

Understand marketing's role in enterprise transformation

Make marketing agile

Business Marketing Strategy
at
Northwestern University
Faculty details

Nick Caffentzis

Nick is a senior fellow and adjunct professor with the Markets and Customers Initiative. In December 2017, Nick retired from General Electric with 33 years of service. In his most recent role, he was the chief marketing officer of GE Healthcare Digital, a $1.8B global software and services business.

Jonathan Copulsky

Jonathan Copulsky is an innovative marketing leader, growth strategist and thought leader with over 40 years of experience working at the intersection of brand, marketing strategy, content marketing and marketing technology.