Chief Marketing Officer Program offered by Northwestern University
- Private University
240 acre campus- Estd. 1851
Chief Marketing Officer Program at Northwestern University Overview
Duration | 12 months |
Start from | Start Now |
Total fee | ₹25.05 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
Chief Marketing Officer Program at Northwestern University Highlights
- Earn a certificate from the Northwestern Kellogg
- Membership in the global Kellogg alumni network
- Access to the online alumni network, including a network directory, discussion groups, and other tools
- Opportunities to establish a Kellogg-branded email address and to participate in alumni clubs
- 30 percent discount on all Kellogg Executive Education open-enrollment programs
- Access to cutting-edge research and content from Kellogg faculty and leading practitioners
Chief Marketing Officer Program at Northwestern University Course details
- For Marketing leaders aspiring to or already serving in C-level roles who want to stay current on trends and ignite growth
- For Directors, general managers, and VPs focused on innovation and leading change in their organizations
- For Senior and mid-career executives from companies of any size or development stage eager to align marketing strategy with business goals, leverage marketing opportunities, and drive process improvement
- Distinguish the core values that define a customer-centric approach to marketing
- Develop cross-functional strategies that foster innovation and growth
- Promote the alignment of brand strategy and purpose
- Leverage the capabilities of analytics to inform marketing strategies
- Create an action plan to support the organization through intentional leadership
- Propose practical solutions to marketing challenges your organization faces
- In today's competitive marketplace, the chief marketing officer (CMO) plays a critical role in the formulation and execution of an organization's core business strategy
- The most successful marketing leaders must be multifaceted, serving as brand stewards, innovative storytellers, experts on customer centricity, and drivers of growth
- With the rise of digital disruption and artificial intelligence (AI), they also need to understand technology and be skilled at deploying data analytics to measure the effectiveness of marketing strategies
- The Chief Marketing Officer Program curriculum is designed to meet the evolving market demand for senior executives who can drive marketing strategy, innovation and growth, customer centricity, and leadership
Chief Marketing Officer Program at Northwestern University Curriculum
Thinking Strategically
Consumer Power and the Changing Role of Marketing
Shaping the Competitive Game
Playing the Competitive Game
Developing Competitive Advantage
Elevating Brand Purpose
Innovation and Growth
Building Effective CMO and R+D Relationships
Leading Growth
Launch Strategies
The Promise of Strategic Alliances
Customer-Centric Organization
Managing Value with Customer Centricity and Advanced Analytics
Advanced Analytics and AI for Customer Centricity
Building the Modern Marketing Organization
Leading Organizational Change
Leading in the C-Suite
Values-Based Leadership
Essential Business and Financial Metrics
Resurgence: The Four Stages of Market-Focused Reinvention
Electives
Business Marketing Strategy
Kellogg on Branding
Delivering Business Growth
Competitive Strategy
Developing and Leading High-Performance Teams
Leading and Sustaining a Culture of Innovation
Leading with Advanced Analytics and Artificial Intelligence
Chief Marketing Officer Program at Northwestern University Entry Requirements
- Education: High school diploma or equivalent
- Not mentioned
Other courses offered by Northwestern University
Study in USAUniversities in USAUniversities in EvanstonNorthwestern UniversityChief Marketing Officer ProgramChief Marketing Officer Program at Northwestern University Popular & recent articles
Chief Marketing Officer Program at Northwestern University Contact Information
633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)