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Chief Product Officer Program 

  • Private University
  • Institute Icon240 acre campus
  • Estd. 1851

Chief Product Officer Program
 at 
Northwestern University 
Overview

Create and articulate a strong vision and align product strategy with your company's business objectives

Duration

16 weeks

Mode of learning

Online

Course Level

UG Certificate

Chief Product Officer Program
 at 
Northwestern University 
Highlights

  • Earn a certificate from the Northwestern Kellogg
  • Learn from Capstone Projects
  • Membership in the global Kellogg alumni network
  • Access to the online alumni network, including a network directory, discussion groups, and other tools
  • 30 percent discount on all Kellogg Executive Education open-enrollment programs
  • Access to cutting-edge research and content from Kellogg faculty and leading practitioners
Read more
Details Icon

Chief Product Officer Program
 at 
Northwestern University 
Course details

Who should do this course?
  • For senior- and mid-career product leaders who are responsible for product design, engineering, or marketing
  • For product leaders aspiring to or already serving in C-level roles who want to keep current on trends to accelerate growth
  • For executives looking to align product strategy with business strategy, understand the implications of technology on the product portfolio, and manage cross-functional teams in the organization
What are the course deliverables?
  • Use customer data analytics to measure and improve the performance of the product portfolio
  • Present clear messaging about the value of the product to stakeholders
  • Hone skills in financial analysis, talent development, and product leadership
More about this course
  • Digital disruption has propelled organizations to refocus their product offerings and leverage analytics to respond to evolving customer expectations
  • The COVID-19 pandemic has further accelerated this digitalization of product experiences
  • There is now an increasing demand for chief product officers (CPOs) with strategic, analytical and communication skills who can drive product vision and innovation while leading business growth

Chief Product Officer Program
 at 
Northwestern University 
Curriculum

Product Vision and Strategy

The Chief Product Officer

Product Strategy and Portfolio Management

Strategic Foresight

Growth Strategies and 10X Thinking

Product Discovery and Market Insights

Customer Centricity

Data-Driven Customer Insights

Design Thinking

Market Opportunity Analysis and Product Discovery

Leadership and Communication Acumen

Leading at the Enterprise Level and Managing Trust

The Art of Communication

Strategic Storytelling

Influence Strategies and Executive Presence for Product Leaders

Business Acumen

Finance for Product Leaders

Making 'Build, Buy, or Ally-Decisions

Developing Talent and Organizing Product Teams

Capstone Simulation: Digital Services Strategy Game

Electives

Delivering Business Growth

Kellogg on Branding

Leading with Advanced Analytics and Artificial Intelligence

The Customer-Focused Organization

Developing and Leading High-Performance Teams

Leading and Sustaining a Culture of Innovation

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Chief Product Officer Program
 at 
Northwestern University 
Contact Information

Address

633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)

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