Content Marketing and Strategy: Brand and Business Growth offered by Northwestern University
- Private University
240 acre campus- Estd. 1851
Content Marketing and Strategy: Brand and Business Growth at Northwestern University Overview
Content Marketing and Strategy: Brand and Business Growth
at Northwestern University
Enhance your ability to build a personalized, measurable and creative content marketing strategy for your organization
Duration | 6 weeks |
Total fee | ₹1.45 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
Content Marketing and Strategy: Brand and Business Growth at Northwestern University Highlights
Content Marketing and Strategy: Brand and Business Growth
at Northwestern University
- Earn a certificate of completion from Northwestern University
- Learn from expert faculty
Content Marketing and Strategy: Brand and Business Growth at Northwestern University Course details
Content Marketing and Strategy: Brand and Business Growth
at Northwestern University
Skills you will learn
Who should do this course?
- For Marketers, brand managers and strategists
What are the course deliverables?
- Learn how strategic content creation can satisfy your customers and boost your organization's bottom line
- Develop a balanced content management plan that incorporates digital innovation, copywriting, social media and analytics
- Gain future-ready visual storytelling and presentation skills to communicate your unique brand narrative effectively
- Enhance your ability to build a personalized, measurable and creative content marketing strategy for your organization
More about this course
- Participants will learn to harness the power of a calculated content-marketing strategy to achieve business goals and carve out a competitive advantage
- With guidance from leading experts, you will gain practical tools for effective content creation, digital innovation, visual storytelling and social media management, among others, while developing your critical thinking and innovation skills
- You will also discover how best to define your marketing priorities and set out a content plan to help you meet them
- Walk away with an enhanced understanding of how disruptive digital technologies affect today's content strategies and how you can leverage these innovations to give your brand an edge
Content Marketing and Strategy: Brand and Business Growth at Northwestern University Curriculum
Content Marketing and Strategy: Brand and Business Growth
at Northwestern University
Module 1: Defining Content Strategy
Module 2: Keyword Analytics, Content Writing and Social Media
Module 3: Constructing Visual Narratives
Module 4: Becoming a Brand-Driven Storyteller
Module 5: Supporting Content Strategy Within a Business
Module 6: Leveraging New Digital Technologies and Innovation
Content Marketing and Strategy: Brand and Business Growth at Northwestern University Faculty details
Content Marketing and Strategy: Brand and Business Growth
at Northwestern University
Candy Lee, Professor Northwestern University Medill School
Content Marketing and Strategy: Brand and Business Growth at Northwestern University Entry Requirements
Content Marketing and Strategy: Brand and Business Growth
at Northwestern University
Eligibility criteria
- Education: High school diploma or equivalent
Conditional Offer
- Not mentioned
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Content Marketing and Strategy: Brand and Business Growth at Northwestern University Contact Information
Content Marketing and Strategy: Brand and Business Growth
at Northwestern University
Address
633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)
Phone
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