Creating and Managing Strategic Alliances
offered by Northwestern University

Private University
240 acre campus
Estd. 1851

Creating and Managing Strategic Alliances
at
Northwestern University
Overview

Analyze and determine when to make, buy or ally

Duration	5 days
Start from	Start Now
Total fee	₹4.88 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Creating and Managing Strategic Alliances
at
Northwestern University
Highlights

Earn a certificate of completion from the Northwestern Kellogg
Learn from expert faculty

Creating and Managing Strategic Alliances
at
Northwestern University
Course details

Skills you will learn

Business Strategy Accounting Operations Business Development

Who should do this course?

For Mid- and upper-level managers involved in creating or implementing strategic alliances
For Individuals with responsibility for business development, strategic planning, marketing and strategic alliance operations
For Legal, accounting and management consulting professionals engaged with firms involved in or considering strategic alliances
For Federal Government managers seeking to gain new perspectives for managing strategic partnerships

What are the course deliverables?

Create and manage value-adding alliances
Avoid common pitfalls that can lead to alliance failures
Negotiate before, during and after alliance agreements have been signed
Anticipate critical legal, financial and operational issues in alliances
Manage complex, multiple alliance initiatives within your organization

More about this course

In a world of constrained resources and intense competition, the challenge of developing strategically focused, cooperative relationships lies in designing and managing them to create value and knowing and mitigating the factors that can result in alliance failures
Learn how to create and manage a variety of strategic alliances, both domestic and international, including joint ventures, licensing agreements, buyer-supplier partnerships and consortia
You'll examine the specific conditions under which alliances are preferred to other growth strategies, develop a better sense of the related costs and benefits, and leave with practical tools you can apply immediately

Creating and Managing Strategic Alliances
at
Northwestern University
Curriculum

Promises and Pitfalls of Alliances

Evaluate risks and returns

Avoid alliance failure factors

Increase the probability of successful alliances

Address the challenge of cooperation among large numbers of partners

Make, Buy or Ally

Know when to use alliances as a business development vehicle

Protect your company's interests strategically and contractually

Detect when your partner has a win/lose orientation

Understand the role of alliances in the network economy

Alliance Decisions and Capabilities

Change your status from vendor to partner

Develop an alliance capability across the organization

Structure an alliance for organizational learning

Create alliances within an organization

Improve alliance management capabilities

Economic and Governance Issues

Deal with cultural differences in alliances, especially in emerging economies

Map competitors-alliances

Implement a framework for stakeholder analysis

Analyzing and Designing Joint Ventures

Discuss strategic and operational considerations

Anticipate critical legal, accounting and financial issues

Find value in cooperation

Anticipate conflict and instability when your company has multiple alliances

Creating and Managing Strategic Alliances
at
Northwestern University
Faculty details

Edward Zajac

Ed Zajac joined the faculty of the Kellogg School of Management after completing his Ph.D. in organization and strategy at the Wharton School, University of Pennsylvania. At Kellogg, he received the James F. Bere Chair and the Sidney J. Levy Teaching Award.