Design Thinking: A Toolkit for Breakthrough Innovation offered by Northwestern University
- Private University
240 acre campus- Estd. 1851
Design Thinking: A Toolkit for Breakthrough Innovation at Northwestern University Overview
Duration | 8 weeks |
Total fee | ₹1.68 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Design Thinking: A Toolkit for Breakthrough Innovation at Northwestern University Highlights
- Earn a certificate from the Northwestern Kellogg
- Learn from real-world application exercises
- Learn from live faculty webinars
- Learn from industry examples
- Gain from dedicated program support team
Design Thinking: A Toolkit for Breakthrough Innovation at Northwestern University Course details
- For Product or service managers seeking an innovative, consumer-oriented strategy that minimizes the risk of bringing a new product to market by developing deep insights, rapid prototyping, and designing thoughtful experiments
- For Designers who want to address people's need (both stated and unstated) through creative thought processes and advance their careers with a hands-on certificate program
- For Consultants who want to offer clients far more differentiated and disruptive solutions using a step-by-step method of problem solving and integrated design thinking approaches
- For C-suite professionals, heads of business, and entrepreneurs who recognize that gaining an edge and increasing market share require re-imagining their businesses from the bottom up and wish to make design thinking an inherent philosophy in their organizations
- For Individuals or teams that are developing transformational business models and searching for new ways to bring offerings to the market with lower risk and strong customer focus
- Learn to apply design thinking fundamentals to ensure that a solution is desirable from a human point of view and aligns with what is technologically feasible and economically viable
- Develop an in-depth understanding of the full design process from inspiration to implementation and learn to transform an idea into an innovative product or service
- Gain hands-on experience with key methods and tools including Jobs-to-be-Done (JTBD) framework for customer discovery, synthesis, ideation, prototyping, and storytelling to create and communicate offerings that address customer needs
- Learn how design thinking is used to conceive innovative business models and forecast trends and developments
- Discover how design thinking can nurture your individual creativity, help you overcome resistance to new ideas, and provide advantages such as reduced time-to-market, lower costs, and increased market share
- Implement design thinking as a rigorous, human-centered approach to creative problem solving that can be leveraged across a spectrum of functions, industries, and organizations
- Kellogg Executive Education's Design Thinking: A Toolkit for Breakthrough Innovation program offers participants a powerful framework for recognizing opportunities, generating and testing new ideas, and realizing new solutions
- Through a combination of interactive sessions, guest lectures, and demonstrations, Kellogg School of Management professor and IDEO designer David Schonthal will take students on an experiential learning journey that covers the entire arc of the design process from inspiration to implementation -and every step in between
- Regardless of students role or industry, they will walk away from the program equipped with the tools and techniques to apply this design approach to a wide array of products, services, interfaces, and interactions
Design Thinking: A Toolkit for Breakthrough Innovation at Northwestern University Curriculum
Module 1: Introduction to Design Thinking
Define the concept of design thinking
Apply its principles to catalyze innovation
Demonstrate how the process helps professionals solve challenging business problems
Challenge assumptions using a rigorous, human-center approach to creative problem solving
Module 2: The Power of Why
Apply the JTBD method of interviewing to yield powerful insights into consumer needs and behaviors
Zero in on the moment of struggle that underlies a customer's decision to 'purchase-a product, service, or experience
Identify the push and pull factors that influence your customers-decisions
Understand the timeline of events in the decision-making process, and target your messaging effectively
Module 3: Translating Observations to Insights
Externalize your data using the power of storytelling
Identify common themes in your data to better understand your customers-desired progress
Module 4: Reframing Opportunities and Generating Ideas
Employ ideation as a generative process for developing design principles
Apply the techniques of reframing and group brainstorming to develop actionable ideas and articulate business challenges
Reframe questions to promote revolutionary innovation
Follow the rules of brainstorming to support effective ideation
Module 5: Making Ideas Real
Implement prototyping to learn, communicate, and validate
Apply the concepts and tools to develop a solution for your business
Discuss techniques for executing and testing ideas, including sketches, mock-ups, videos, and storyboards
Challenge assumptions about when, how, and why to prototype
Module 6: Overcoming Resistance to New Ideas and Change
Explain why consumers are often reluctant to adopt new ideas
Use a friction map to identify bottlenecks
Align remedies with forces of friction to overcome resistance
Module 7: Nontraditional Domains for Design Thinking
Anticipate trends and development in the field
Hear guest lecturers from a variety of firms and industries reflect on future trends to inspire your journey to innovation
Module 8: Designing Communications that Moves People
Use visualization, storytelling, and design fiction to bring your ideas to life
Leverage communications strategies to promote innovation and overcome resistance to new ideas
Discuss the role of media and technology in communications design
Build compelling stories using a narrative structure that comprises an emotional and a business arc
Design Thinking: A Toolkit for Breakthrough Innovation at Northwestern University Faculty details
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Design Thinking: A Toolkit for Breakthrough Innovation at Northwestern University Contact Information
633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)