Digital Marketing and Media Strategy
offered by Northwestern University

Private University
240 acre campus
Estd. 1851

Digital Marketing and Media Strategy
at
Northwestern University
Overview

Gain the ability to identify challenges and take advantage of opportunities, leveraging strategic knowledge of various media marketplaces

Duration	6 weeks
Start from	Start Now
Total fee	₹1.74 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	UG Certificate

Digital Marketing and Media Strategy
at
Northwestern University
Highlights

Earn a certificate of completion from Northwestern University
Learn from expert faculty

Digital Marketing and Media Strategy
at
Northwestern University
Course details

Skills you will learn

Marketing Digital marketing

Who should do this course?

For Individuals working in adjacent fields
For entrepreneurs, start-up owners and business leaders

What are the course deliverables?

Enhance your understanding of the timeless principles that guide media strategy, helping you adapt more effectively to digital disruption
Learn how to deliver on marketing goals and priorities with an integrated media strategy that puts the audience first
Develop a digital media investment strategy supported and informed by a solid grounding in the current media landscape
Gain the ability to identify challenges and take advantage of opportunities, leveraging strategic knowledge of various media marketplaces
Earn an official certificate of completion to validate your newfound digital marketing and media knowledge

More about this course

Discover how understanding the timeless principles of media strategy can help you face up to the challenges of tomorrow
Gain an adaptable, integrated approach to media strategy that delivers on your business goals and puts the audience first
With expert guidance, you will enhance your capacity to identify and capture marketing opportunities and develop a digital media strategy, supported by a deeper understanding of key media approaches and marketplaces

Digital Marketing and Media Strategy
at
Northwestern University
Curriculum

Module 1: Digital Marketing and Media Strategy

Module 2: The Media Landscape: Evolutions, Economics and the Existential Crisis

Module 3: The Foundations of Strategy: Leverage Consumer Insights

Module 4: Building the Digital Media Strategy: From Objectives to the Plan

Module 5: Measuring Your Strategy: Setting KPIs and Measuring Outcomes

Module 6: Digital Media Investment Strategy

Digital Marketing and Media Strategy
at
Northwestern University
Faculty details

Judy Franks, Assistant Professor Integrated Marketing Communications

Judy Franks' research focuses on the supply of media audience attention that flows into the advertising economy. Franks is also studying how self-serve ad portals are democratizing access for businesses of all sizes. Her book, "Media: From Chaos to Clarity" (2nd Ed) provides history and context for today's digital media world and where it's headed.