Full-Time Master of Science in Integrated Marketing Communications offered by Northwestern University
- Private University
240 acre campus- Estd. 1851
Full-Time Master of Science in Integrated Marketing Communications at Northwestern University Overview
Duration | 15 months |
Total fee | ₹73.89 Lakh |
Mode of learning | Online |
Course Level | PG Degree |
Full-Time Master of Science in Integrated Marketing Communications at Northwestern University Highlights
- Earn a postgraduate degree from Northwestern University
- Get chance to meet top marketing communications professionals
- Practice your skills with in-class projects for real clients
- Gain hands-on experience working for a company during the 10-week Immersion Quarter
Full-Time Master of Science in Integrated Marketing Communications at Northwestern University Course details
- This program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age
- Integrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents
- IMC combines qualitative understanding of consumers with large-scale analytics to develop strategic communications and content that build and maintain strong brands
- Grounded in advertising, public relations and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age
Full-Time Master of Science in Integrated Marketing Communications at Northwestern University Curriculum
Fall Quarter - 1st
Consumer Insight
Marketing Research
Financial Accounting
Marketing Strategy
Winter Quarter
IMC Strategic Process
IMC Law, Policy and Ethics
Brand Management Foundations
Strategic Communications Foundations
Media Foundations
Data Science Foundations
Data Management and Visualization
Spring Quarter
IMC Law, Policy and Ethics
Managing Integration
Data Governance: Critical Issues in Digital Marketing Communications
Building Brands with Creative Ideas
Shopper Marketing
Customer Value Innovation
Content Strategy
Employee Engagement and Leadership Communications
Marketing Public Relations
Media Insight Strategy
Media Marketplaces
Marketing Models I
Machine Learning I
Architecting Brands
Branding in the Digital World
Social Networks
Global Course: Santiago, Chile
Summer Quarter
Fall Quarter - 5th
IMC Leadership
Introduction to MarTech
Shopper Marketing
Customer Value Innovation
Digital Marketing Activation
Investor Relations
Crisis Communications
Marketing Mix Analysis
Marketing Models II
Machine Learning II
Strategic Planning in an E-Commerce Environment
Digital, Social and Mobile Marketing
Product Management
Culture and Inclusion in Marketing
Digital Marketing Measurement
Design Thinking for Product Innovation (San Francisco)
Seed, Launch, Scale: Building Effective Product Marketing Strategies (San Francisco)
Global Course: London
Full-Time Master of Science in Integrated Marketing Communications at Northwestern University Faculty details
Full-Time Master of Science in Integrated Marketing Communications at Northwestern University Entry Requirements
- Education: Bachelor's degree
- Not mentioned
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Full-Time Master of Science in Integrated Marketing Communications at Northwestern University Contact Information
633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)