High-Impact Sales Strategy in a Digital World offered by Northwestern University
- Private University
240 acre campus- Estd. 1851
High-Impact Sales Strategy in a Digital World at Northwestern University Overview
Duration | 9 days |
Start from | Start Now |
Total fee | ₹7.18 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Course Level | UG Certificate |
High-Impact Sales Strategy in a Digital World at Northwestern University Highlights
- Earn a certificate of completion from the Northwestern Kellogg
- Learn from expert faculty
High-Impact Sales Strategy in a Digital World at Northwestern University Course details
- For Chief sales officers
- For Vice presidents and directors of sales, sales strategy, sales operations, and sales force effectiveness
- For Chief commercial and marketing officers, vice presidents and directors of marketing and commercial effectiveness
- Develop B2B value proposition strategies that achieve critical differentiation, facilitate effective sales force execution and deliver mutual value
- Design field, inside, digital and indirect sales forces and channels for strategic advantage
- Develop a digital journal to enhance sales force effectiveness
- Create key accounts programs that maximize mutual value with your most important customers
- Modernize the sales and customer engagement process to address changing buying preferences and drive differentiated value and superior customer experience
- Drive implementations that result in execution advantages
- In this comprehensive program, our faculty of seasoned practitioners and thought leaders will guide you through an in-depth exploration of leading sales strategy practices for maximizing profitable organic growth in today's B2B selling environment
- In addition, the COVID-19 pandemic has accelerated virtual and digital trends, creating new challenges and new opportunities
- This program focuses on the sales strategy decisions that most impact revenue and profit growth and precede tactical decisions related to sales force management and operations
- You'll come away with a deep understanding of how to develop and implement a holistic sales strategy for maximum impact
High-Impact Sales Strategy in a Digital World at Northwestern University Curriculum
Creating a Go-to-Market Strategy
Understand how segmentations and growth priorities result in winning sales strategies
Move beyond elevator pitches to create compelling B2B value propositions
Incorporate digital into your integrated go-to-market model
Modernize the sales process to drive differentiated value
Optimizing Channels and Sales Force Structure for Strategic Advantage
Review leading trends in channels mix and design
Design field and inside sales forces
Create or enhance a key accounts program
Design and implement indirect channels
Driving Transformational Change
Develop effective roadmaps
Identify and address critical implementation issues
Review best practices for managing and leading transformational change
High-Impact Sales Strategy in a Digital World at Northwestern University Faculty details
High-Impact Sales Strategy in a Digital World at Northwestern University Entry Requirements
- Education: High school diploma or equivalent
- Not mentioned
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High-Impact Sales Strategy in a Digital World at Northwestern University Contact Information
633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)