Kellogg Accelerated Marketing Leadership Program offered by Northwestern University
- Private University
240 acre campus- Estd. 1851
Kellogg Accelerated Marketing Leadership Program at Northwestern University Overview
Duration | 6 months |
Total fee | ₹6.12 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Kellogg Accelerated Marketing Leadership Program at Northwestern University Highlights
- Earn a certificate from the Northwestern Kellogg
- Learn from real-world application exercises
- Learn from live faculty webinars
- Learn from industry examples
- Gain from dedicated program support team
Kellogg Accelerated Marketing Leadership Program at Northwestern University Course details
- For Functional Marketing Leaders
- For Mid-Career Marketers
- Explore critical leadership skills to more effectively develop team, build your influence, and shape career
- Learn how to harness the power of brands to offer a distinct customer advantage
- Implement agile marketing process and tools for organization
- Use tools of automation and AI to market more efficiently
- Establish product leadership in market segment
- Improve strategic decision-making and problem-solving skills
- Develop winning customer experiences across product portfolio
- Identify and target the right customers for the greatest value through differentiation
- To become a force in the field, students must be the champion of the customer, master of the data, arbiter of the brand, adopter of the innovation, communicator of the vision, and implementor of the strategy
- In this program, students will gain an end-to-end perspective on the modern marketing operating model, from crafting strategic content to leveraging data analytics to connecting with customers
- Based on Kellogg's pillars of marketing success -developing strategy, understanding customers and using analytics, and connecting with customers - and with the underpinning themes of Personal Leadership and Leading the Marketing Team, our curriculum coaches students to shift their strategic approach as new competitors or new platforms emerge
- Students will be primed to act decisively as the market shifts, drawing insights from our building blocks of leadership success
Kellogg Accelerated Marketing Leadership Program at Northwestern University Curriculum
Module 1: Customer Centricity & Customer Value
Module 2: Competitive Marketing Strategy
Module 3: Marketing in a Digital World
Module 4: Agile Marketing
Module 5: Career Success Factors & Derailers
Module 6: Motivational Consumer Insight
Module 7: Behavioral Marketing
Module 8: Leading with Analytics
Module 9: Data Visualization
Module 10: How to Tell Good from Bad Analytics
Module 11: Marketing Automation & Artificial Intelligence in Marketing
Module 12: Marketing Technology -Tough Challenges, Rich Choices
Module 13: Strategy of Influence
Module 14: Defining Your Brand
Module 15: Brand Design & Touchpoints
Module 16: Content Marketing
Module 17: Media Planning
Module 18: Evaluating Communications
Module 19: Managing Brand Associations
Module 21: Brand Orchestration and Implementation
Module 22: Great Marketing Plans
Module 23: Developing Your People
Module 24: Wrap-Up and Action Planning
Kellogg Accelerated Marketing Leadership Program at Northwestern University Faculty details
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Kellogg Accelerated Marketing Leadership Program at Northwestern University Contact Information
633 Clark Street, Evanston, Illinois-60208, USA
Evanston ( Illinois)